Crystal Mckenzie, Inc. (CMI) About to Unveil The New Business Strategist for The Web Development Arm of CMI End of One Year CMI Search Committee

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CMI, a strategic brand identity and leading communications agency, is about to unveil their New Business Strategist joining Crystal McKenzie. Inc., The new Business Strategist will report to the Chairman and Founder Crystal McKenzie. The Business Strategist will formulate and execute major policies, programs and objectives to promote and ensure the 27-year-old company's success and continued growth.

The Crystal McKenzie. Inc., Search Committee reviewed national and international candidates to find the right executive to execute brand strategy, brand positioning, strategic and tactical operational growth plans for CMI, with particular emphasis on the candidates' ability to lead the continued expansion into new products/services and markets.

Key issues in the lengthy process were selecting a candidate who could take a leadership role in formulating and articulating the company's vision and mission to achieve maximum efficiency and profit objectives. Top of the list were ongoing strategic /market vision, track record with formulating branding, naming, marketing communications plans, sound operating business plans and processes, with the charisma necessary to effectively focus and motivate employees were also key considerations. The leading candidate has an extensive track record establishing and maintaining strong relationships with industry peers and major corporate players; and, has a• passion for customer service and the experience necessary for ensuring the company's continued growth.

The CMI Search Committee expects that the successful candidate will be a high impact, dynamic, and visionary leader, since they are arriving in the new position with a record of achieving results individually and through others; as an intelligent, strategic thinker with broad knowledge and experience in brand positioning.

The CMI brand consultency will be offering an aggressive compensation and benefits package.

If you would like more information about this topic, or to schedule an interview with key executives at Crystal McKenzie. Inc., please call Patricia Doyle at 212-598-4567 extension 207.


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