Aurora, CO (PRWEB) January 2, 2008
Karen Saunders, award-winning graphic designer, has just posted the second installment of online articles about making attention-grabbing flyers for any budget. This latest article is part of a series of free articles, this one focusing on how small business owners - or anyone in marketing or public relations - can make a flyer that stands on its own as a marketing piece. The article, 5 Fantastic Ways to Add Fun to Your Flyers - Part 2, can be found at http://buyappealmarketing.blogspot.com.
Any business has to spend money on marketing if they want to survive. Saunders shows people exactly how to cut costs and still turn out top-quality advertising.
"A flyer is one of the most cost-effective advertising tools out there, IF it's done right," says Saunders. "Don't waste your advertising dollars. A few tweaks can be all that's needed to bring in more business."
With this second article about flyers, Saunders offers tips that will help a business of any size utilize the flyer as an important advertising tool. She dishes out simple, proven methods of marketing in easy to understand lingo.
"The flyer needs to tell them what to do next," says Saunders. "Your flyer is the equivalent of a big flashing arrow, so you need to make it as easy as possible for potential buyers to take the next step."
Saunders shows even the novice how to make a professional-looking flyer that brings in the customers. And isn't that what every business owner wants?
Upcoming articles will continue to take the mystery out of marketing. Readers will learn:
- Tips on creating a strong business card that will persuade potential customers to actually use the card (rather than tossing it into the nearest circular file).
- Top design techniques so their marketing pieces will rival ones created by a professional.
- The secrets to page layout, even down to what fonts work best for different markets.
- How to create visual branding that will turn potential customers into paying ones.
- Tips on creating the right advertising mood that will attract your perfect customers without saying a word.
To view the complete series, go to http://buyappealmarketing.blogspot.com/
Saunders has won awards for her book cover designs, and is recognized as an expert in the field of graphic design. She founded MacGraphics Services in 1990 and is a leading designer of marketing materials such as ads, logos, one-sheets, audio and video packaging, and book covers and interiors. Saunders' award-winning covers can be viewed at http://www.macgraphics.net/
Learn the Top 5 Mistakes that can cost entrepreneurs' money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients go to http://www.macgraphics.net/FreeStuff.php