Make a 'Feefolution' to Free Your Childlike Spirit in '08---Feef.com Leaves You Asking Yourself: What's MY Feef?

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Feef LTD was created to inspire people to make a change in their life by exploring and freeing their "feef"--that uninhibited, spontaneous, optimistic, childlike spirit that lives within all of us.

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What's my feef? That's the question you are likely to ask yourself after visiting Feef LTD's new website, http://www.feef.com. Feef is an online community and branded merchandise company inspired by imaginary friends, particularly one named "feef." Feef was created to inspire people to make a change in their life by exploring and freeing their "feef"--that uninhibited, spontaneous, optimistic, childlike spirit that lives within all of us.

Feef was conceived in 1979 by founder, Susie Vitale. "When I was four years old, I created feef, an imaginary character who I visited daily underneath the bathroom sink. We'd go on adventures and talk about our dreams," Susie explained. "As I got older, feef came to symbolize my inner child that leaps and then looks! My feef has helped me learn about my true strengths, make a career transition and create a life that makes me happy."

Does your sleeping feef want to travel to Africa? Start volunteering? Go to culinary school? Record music? Quit the 9-5 job for something more entrepreneurial? Through its content and products, Feef LTD hopes to provoke its followers to tap into their childlike sense of fun and adventure to pursue what makes them happy. In the past 30 years, nothing has dramatically moved the needle to change American's happiness. According to the Pew Research Center, in 1972 and 2005, only 1/3 of Americans say they are very happy*.    

Feef's flagship website, http://www.feef.com, is its first entrée into the market. The website contains inspirational content and products to help visitors free their feefs:    

--The "feef blog" is a place for people to share their feef stories, like becoming a director, becoming a model and moving cities.

--The "feef quiz" contains some provocative questions that help you define your goals and desires.

--"Feef approved" contains lists of books, movies and more inspirational content.

--"Shop feef" contains branded products to help people celebrate their feefs.

--"Feefisms" contains feefy phrases to bewilder friends and coworkers.

"We hope that everyone makes a New Years 'Feefolution' for 2008 to free their feef!" Susie said.

For additional information on Feef LTD, visit http://www.feef.com. Products, including t-shirts, hats and magnets are available for wholesale.

*February 13, 2006 study by Pew Research Center "Are We Happy Yet?"
http://pewresearch.org/pubs/301/are-we-happy-yet

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Susie Vitale
Feef LTD
216-533-7450
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