TRIMSPA Launches New Year with New Celebrities and Products

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In addition to featuring two new products, TRIMSPA's 2008 national advertising campaign introduces the brand's new celebrities and reveals the various circumstances that inspired their change.

TRIMSPA Launches Profiles in Success, the company's 2008 national advertising campaign

Because of a highly personal adversity, these people were ready to embrace the opportunity for change. They recognized that, in addition to diet and exercise, they needed help to achieve their weight loss goal. They chose TRIMSPA.

TRIMSPA announced today that its 2008 national advertising campaign will introduce the brand's new celebrities and reveals the various circumstances that inspired their change. The campaign, which begins January 4, will also feature the company's newest weight loss supplements, Advanced X32 Rapid Release capsules and Weight Loss Chocolate Hoodia chews.

The inspiration for change, according to CEO Alex Goen, is often rooted in the most unpleasant experience or circumstance. "This campaign," said Goen, "offers evidence that the power to change - be it the way we see ourselves, how others see us, or to turn a negative experience into a positive one - is often a matter of accessing and utilizing the available tools that can help us accomplish the goal."

New Ads Reflect Turning Adversity into Opportunity
The effect of being overweight, whether 10 pounds or 100 pounds, takes many forms and TRIMSPA's new campaign features stories that are as varied as the American culture itself. For example, for Marla Hayes, a 44-year old grandmother, it took high blood pressure, a pre-diabetic diagnosis, and having Multiple Sclerosis to inspire a lifestyle change. For Michele Griffin, a 28-year old married mother of 2, inspiration came from overhearing a co-worker's emotionally devastating comment that her hips were the largest ever seen. For Salina Rush, a 38-year old married professional, the inspiration to change came from recognizing that she was hiding her body from her husband. Noted Goen, "Because of a highly personal adversity, these people were ready to embrace the opportunity for change. They recognized that, in addition to diet and exercise, they needed help to achieve their weight loss goal. They chose TRIMSPA."

TRIMSPA Offers New Aids in 2008
The 2008 campaign also highlights TRIMSPA's newest products, Advanced X32 Rapid Release and the diet pill alternative, Weight Loss Chocolate Hoodia Supplement. The products, which are demonstrated to promote weight loss in separate clinical studies, are available at TARGET, Kmart, WalMart, Walgreens, CVS, Rite Aid, Long's, Kroger's, SuperValu, and more.

For more information on TRIMSPA's products, success stories or the Online Community, visit http://www.trimspa.com.

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Robin Bonnema
TRIMSPA
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