Connecting With Hispanic Consumers Through Innovative Products, Branding and Design - ¿Que Pasa, USA?

New York, NY (PRWEB) January 3, 2008

With purchasing power of $860 billion, Hispanic consumers are at the top of marketer's lists when thinking about new product lines. Building an effective brand image or brand extension that attracts such a large consumer group requires thoughtful strategic planning, research, and inspired design for a successful launch. In a recent article published in Shelf Impact, Tammy Vaserstein, Creative Director and Principal of Moxie TM, Inc. talks about the importance of communication and connection when developing and designing products and packaging for the Hispanic marketplace.

The article offers strategic design suggestions in order to reach Hispanic consumers:

•     Create products that address the specific needs of the Latino community,
•     Develop a cohesive brand image across all categories,
•     Tap sensory emotions with vibrant colors, fresh ingredients, and language
•     Recognize the reality of traditional Hispanic values and use visual cues to appeal to the heart of this consumer group,
•     Ask yourself whether the nature of your product resonates in the Hispanic marketplace,
•     Consider modifying an existing product to attract Latino consumers.

The full text of the article can be read at http://www.shelfimpact.com/newsletters/si-11-08-07.html.

MoxieTM (http://www.moxietm.com) is an international brand and package design firm with offices in New York and Miami.

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