Personal GPS Devices Do Little to Help Consumers Find Their Store

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While a personal GPS device is a wonderful tool, consumers find route planning and retail store locating cumbersome and often impossible.

Research on consumer trends related to personal GPS devices identifies their shortcomings. A GPS device is an excellent tool for getting from point A to point B. Ask much more of any GPS device, and you might be surprised to learn that it isn't an easy task. Most savvy consumers can determine how to customize their routes and add stops. However, there is not much hope for those who want to find the closest Starbucks along the way. Even more challenging is finding out where the nearest Starbucks is while en route to a final destination. With a hefty price tag often exceeding $500, consumers expect GPS devices to be smarter.

POI Builder changes that paradigm by allowing GPS users to customize their points of interests (POI) and bring relevant locations to the surface. Providing GPS users with an easy-to-use, graphical interface that runs on their home PC makes working with POI files for portable navigation devices a breeze. Instead of wading through literally millions of POIs, users can now easily select a single place. POI Builder relies on public sources of information on the Internet to empower the GPS user with data for all Starbucks stores. The user can filter POI information by the type of Starbucks as well as by services available at each store. This is the first software of its kind and will greatly enhance the value of a personal GPS device by enabling users to get the information they want - when they need it.

POI Builder is a product of Trip-G Software and is available for download from Trip-G Software is a DBA of, LLC, which operates a virtual software development house at


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Gregg Campbell
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