Landing Page Optimization: Upcoming WebEx Seminar to Demonstrate a Proven Process for Improving Website Performance

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With Google Analytics and Google Website Optimizer, it is no longer necessary to rely on creative hunches when seeking to improve website performance. On February 5th, 2008, VKI Studios will host a free WebEx seminar for the AMA. They will demonstrate how to use these powerful Google products to boost conversion rates.

In a free WebEx seminar to be held by the American Marketing Association (AMA) on February 5, 2008, VKI Studios and Google Inc will demonstrate how it's no longer necessary to rely on creative hunches when optimizing landing pages.

The seminar, entitled "Landing Page Optimization: A Process Using Google Analytics and Google Website Optimizer" will show that, using a combination of Google Analytics and Google Website Optimizer, it's now easy to run A/B and Multivariate tests on web pages.

Google Website Optimizer Authorized Consultants, VKI Studios, will demonstrate a step-by-step process for:

  •     Deciding which page elements to test
  •     Developing test pages
  •     Implementing the tests
  •     Analyzing the results

The seminar will also reveal:

  •     How to identify opportunities for "quick wins"
  •     Why it's best to start with a simple, A/B test
  •     The importance of keeping your tests running - even if you think you've already found a "winner"
  •     What to do when the test is over

By following an effective and efficient testing process, such as the one recommended by VKI Studios, it is possible to develop tests faster and cheaper than ever.

Webinar Details:

Date and Time: February 5, 2008, 10:00 a.m. PST (1:00 p.m. EST)

Cost: Free

Registration: Register here


John Hossack, VP Bus Dev and Usability at VKI Studios
Tom Leung, Business Product Manager at Google
Marla Chupack, Moderator, American Marketing Association


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John Hossack
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