Financial Advisors Can Reach Media with New Book

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Joseph Finora, a Wall St. communications professional, has released Media Relations and Creative Marketing Tips for Financial Professionals (ISBN: 978-1-4196-6610-0). The book provides a concise overview of how financial professionals can work with the media to grow their businesses. It is available on Amazon.com and Alibris.com.

Joseph Finora, a Wall St. communications professional, has released Media Relations and Creative Marketing Tips for Financial Professionals (ISBN: 978-1-4196-6610-0). The book provides a concise overview of how financial professionals can work with the media to grow their businesses. It is available on Amazon.com and Alibris.com.

"Most financial professionals don't have the time to immerse themselves in a full-range media-relations and creative-marketing strategy," says the author, who promotes financial professionals from his office: Joseph Finora & Associates (http://www.josephfinora.com). His book, Media Relations and Creative Marketing Tips for Financial Professionals, is based on his 20-plus years as a marketing and communications professional. Written in a direct and concise manner, it gives financial professionals enough information to launch a basic media-relations initiative or to discuss launching one with a media-relations professional.

Media Relations and Creative Marketing Tips for Financial Professionals includes: devising a basic media relations strategy, establishing contact with writers, crafting and distributing press releases, how to write a query letter and provides a sample media-relations policy.

"There are numerous marketing and media relations books and courses available," notes Finora. "The problem is most do not cater to the special needs of the financial professional. But there's no finer endorsement for one's business than seeing it positively portrayed in the media," says Finora, a former Fortune 100 media relations professional and former financial journalist. "Financial planning and media relations have a lot in common. Each is generally most effective when done with the long term in mind and with the help of a professional to navigate the risks vs. the rewards."

Joseph Finora & Associates (josephfinora.com) specializes in providing targeted media relations and other creative communications services to financial advisors and related professionals. For further information contact: jfinora@optonline.net.

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