Early Childhood Experts Challenge Popular Parenting Myths

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Launch of BAM Radio Network gives parents a new channel for balanced, scientifically supported parenting advice.

Today Moving & Learning and Jackstreet Media Ventures announced the launch of BAM: Body Mind and Child Radio (http://www.bodymindandchild.com), a program aimed at shattering parenting myths and bringing parents the best, integrated, scientifically supported advice on the development of a child's mind and body. The program aims to address the severe imbalance in parenting practices caused by the "commercialization of parenting" and the emphasis on intellectual development that excludes the critical role of the mind/ body connection in early childhood. Created by leading early childhood experts, the program challenges the popular genre of parenting notions that has given rise to commercial products like Baby Einstein, Brainy Baby and lapware, all of which claim to accelerate a child's mental development in the face of science that suggests otherwise. Each week the program tackles a salient parenting issue, comparing the conventional wisdom to the latest scientific insights on the subject. Initial topics include: "Should You Try to Boost Your Child's Brain Power?," "Is your Child Advanced or Slow?," and "Giving Your Child the Very Best Head Start."

"There is a huge disconnect between the known science of early childhood development and many of today's popular ideas about parenting," said Rae Pica, an early childhood educational consultant, best-selling author and host of BAM: Body, Mind and Child. "Commercial companies have profited for years selling false and misleading information about early childhood development to parents eager to give their child a head start. Though regulatory actions have forced these firms to retreat somewhat, many of the false parenting notions they've promoted are still widely believed. BAM is aimed at countering this misinformation, which has now unfortunately become conventional parenting wisdom," said Pica.

BAM's programming is developed in collaboration with an advisory board of leading early childhood experts, including pediatricians, researchers, educators, psychologists, neurophysiologists, occupational therapists, and professors, all of whom are on top of the latest scientific findings and peer-reviewed research. Each segment of BAM gives parents easy, quick and reliable access to the foremost experts on parenting subjects.

The program is available on line, on demand, 24/7, is currently featured on iTunes at http://www.itunes.com/podcast?id=267968594 and may be streamed via computer or downloaded to an mp3 player. A new segment is added every week, and visitors to the site may subscribe to the program to gain full access to the complete archive of shows. BAM is syndicated through The Affiliate Nanocasting Network and available on related industry web sites.

About Moving & Learning:
Moving & Learning was founded by Rae Pica, an internationally recognized educational consultant specializing in early childhood physical activity. The company has been involved in consultations for such organizations as the Sesame Street Research Department, Nickelodeon's Blue's Clues, Gymboree, the Head Start Bureau, Centers for Disease Control, the President's Council on Physical Fitness and Sports, and state health departments throughout the country. Rae Pica's early childhood insights have been featured in numerous publications, including the Wall Street Journal, Child, Family Fun, and Parents Magazine; in e-zines, including ePregnancy.com and iParenting.com; and on such radio programs as "The Parent Report" and "The Parent's Journal." As founder and director of Moving & Learning, Rae has been working in the early childhood field for 27 years.

About Jackstreet Media Ventures LLC:
The business model and strategic plan for the BAM Radio Network were developed by Jackstreet Media, a new-media venture firm based in Los Angeles, California. The privately held company was founded by Emmy-winning broadcaster Errol Smith and specializes in combining traditional broadcasting with new-media technology to meet the needs of underserved markets. Jackstreet Media brings two decades of successes in business, start-up ventures, traditional media, e-commerce and business development to the project.


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Jeannette Bernstein
Jackstreet Media Ventures
(818) 334-4322
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Rae Pica