Pet Industry Businesses Sitting Pretty For 2008, Says Pet Industry Marketer Launching New Website

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Toronto resident Nicoline Lentze launches her pet industry marketing website,

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According to the American Pet Products Manufacturers Association, in recent years Americans have spent as much as 40+ billion dollars on their pets annually - a statistic that excludes comparable spending in Canada. That number is on the rise, which is great news for anyone with a pet product or service to sell. That also makes it perfect timing for Toronto resident Nicoline Lentze to launch her pet industry marketing website,

Pet food (organic or otherwise), toys, clothing and accessories, grooming salons, doggy daycare centers, pet-friendly hotels - not to mention hotels just for pets - these are just the tip of the iceberg. Pet insurance sales are up and there are indications that consumer interest in pet play groups, feline finishing schools and even dog dating services are on the rise.

As more pet businesses attempt to get their share of the market, however, competition will become increasingly intense. "Attention-grabbing sales material and well-planned marketing strategies are what will make the difference for those companies that succeed in the industry," says freelance copywriter Nicoline Lentze.

To meet the demands of this growth in pet product and service development, Lentze is launching a new website, offering services in writing sales material for business-to-business marketing as well as business-to-consumer sales.

For more information, visit or call Lentze directly at (647) 235-4357.


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