Kensington Lets Computer Mice Get Tricked Out: Fun New Microsite Launched By Kensington Computer Products and Singularity Design

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Kensington Computer Products and Singularity Design have launched, a microsite that lets visitors customize a virtual computer mouse like a wild hot rod. Viral marketing and prize giveaway highlight this new, cutting-edge online marketing promotion.

The boring two-button beige computer mouse may be dead, but it now has a new virtual life as a canvas for personal expression. Kensington Computer Products Group, makers of the SlimBlade Collection of input devices, has launched Tricked Out Mouse, an interactive microsite designed to let consumers show off their creativity by "tricking out" a computer mouse as if it was a hot rod.

Consumers can visit and customize their mouse with a paint job, headlights, wheels, roof accessories, hood accessories and more. Then they can choose a setting for their custom creation and pick an audio track to play whenever it is viewed by another site visitor, before giving it a creative name and saving it for public display. In a demonstration of the power of viral and grass-roots marketing, the site has already received thousands of visitors from over 50 countries around the world.

To promote the microsite, and give consumers a taste of the innovative products that Kensington offers, Kensington is sponsoring two prize drawings via the website. Visitors who create and save their own Tricked Out Mouse by February 4, 2008 will be entered in the first prize drawing, for a prize package of Kensington products valued at approximately $200. A second drawing will be held on March 4th when another $200 prize package will be awarded.

Tricked Out Mouse was developed for Kensington by Singularity Design, an award-winning interactive agency based in Philadelphia. Singularity specializes in creating compelling digital strategies for inspiring brands and has a long history of successful branded online promotions for clients such as Fiskars Brands and the American Cancer Society. Singularity leveraged the power of Adobe Flash technology in developing this interactive application in order to provide an immersive multimedia experience.

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About Kensington
Smart Made Simpleā„¢ (
Wherever technology takes you, personalize it with Kensington, a worldwide leader in smart made simple computing accessories. Kensington makes smart, intuitive, and stylish computing accessories for notebook and desktop PCs, MP3 players and iPods. Kensington Computer Products Group, headquartered in Redwood Shores, California, is the technology division of ACCO Brands (ABD), a world leader in branded office products, with annual revenues of nearly $2 billion and products marketed in more than 100 countries across the globe. For more information, visit the Kensington web site at or call Kensington toll-free at 1-800-235-6708.

Kensington is a registered trademark of ACCO Brands. SlimBlade and Smart Made Simple are trademarks of ACCO Brands. All other registered and unregistered trademarks are the property of their respective owners.

About Singularity Design (
Singularity Design is an award-winning interactive agency that creates compelling digital strategies for inspiring brands. Founded in 1995 by online marketing expert Jeff Greenhouse, Singularity has delivered interactive marketing solutions for brands as diverse as The American Red Cross, Brandywine Realty Trust, Covad Communications, Fiskars Brands, Kensington Computer Products Group, Seneca Foods Corporation and the University of Pennsylvania. Offering a range of interactive marketing solutions including web design, eCommerce, advergames and viral marketing, and search marketing, Singularity has also been honored with over 50 design and marketing awards in the past three years. For more information about Singularity's services and success, visit


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Jeffrey Greenhouse
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