Ideal Image, Brand Leader in Laser Hair Removal, Announces 2007 Marketing and Search Engine Optimization Web Performance Report

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Ideal Image's annual Web Performance Report confirms that their Web Marketing and Search Engine Optimization for the keywords “laser hair removal” have paid off in 2007.

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We now see that our vision and strategy has paid off after reviewing our 2007 statistics

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Ideal Image Development Corporation (http://www.idealimage.com)], the number one brand leader in laser hair removal , has recently announced the release of their 2007 Web Marketing and Search Engine Optimization Report. This report is a comparative performance report for idealimage.com from 2006 through 2007. This report focuses on Total Visitors, Total Visitors from Search Engines, Total Web Leads, and Total Hits.

"In 2005 we developed a strategy that would focus more on the culture of our Guests in regards to how they search for laser hair removal services on the web and we focused on developing content for each of our individual locations. We knew it would bring greater value to Search Engine Optimization (SEO) and in turn increase our leads generated over the internet." states Santos Figueroa, CIO of Ideal Image Development Corporation. "We now see that our vision and strategy has paid off after reviewing our 2007 statistics".

Jesus Forte, Web Operations Manager states "Initially we aggressively changed the way our guests visit the Ideal Image site by rewriting content and by staying true to best practices. We could tell with every successful change or addition to IdealImage.com we saw major improvements in Search Engine Ranking Pages (SERPs) and lead conversion." Mr. Forte oversees internet marketing & web development for the Ideal Image Development Corporation.

Using search engine optimization Idealimage.com, was optimized using one main core keyword phrase which is laser hair removal. Using laser hair removal as the keyword search term, idealimage.com was ranked #47 in Google, #35 in Yahoo, and #39 in MSN in the first quarter of 2006. By the 4th quarter of 2007, idealimage.com was ranked on the 1st page of Google and MSN, and Yahoo is only a few spots behind.

"Through Search Engine Optimization we have not only seen our page rankings improve, but we have also seen the amount of leads increase dramatically" states Rick Mikles, President and Co-Founder of Ideal Image Development Corporation. "This increase in leads has lead us to modify how we perform some of our business practices. We are not just building relationships over the phone anymore but also via email. In many of our laser hair removal Centers we have associates that are solely dedicated to web leads and building those relationships through email and beyond."

Ideal Image Development Corporation's Marketing Manager, Jenny Beck comments "We know that our Guests are very web savvy and when they want to research laser hair removal it is important that we have up-front presence. We make a conscious effort to include our website on the majority of our printed marketing materials and utilize our radio partners and their websites to link to idealimage.com."

Through marketing the website address on billboards and print marketing material, and by the steady application of frequently updated search engine optimization techniques, idealimage.com has seen some impressive website performance results from 2006 to 2007.

2006

  •     621,019 (Total Visitors)
  •     186,857 (Visitors from Search Engines)
  •     35,691 (Web Leads)
  •     63,349,787 (Hits)

2007

  •     921,413 (Total Visitors) Up 48%
  •     397,413 (Visitors from Search Engines) Up 113%
  •     52,350 (Web Leads) Up 47%
  •     102,663,218 (Hits) Up 62%

About Ideal Image®
Ideal Image was founded in 2001. Ideal Image owns and franchises laser hair removal centers, and is the number one brand leader in laser hair removal with both national and international locations. In May of 2006, Ideal Image raised $16 million in equity and debt financing from H.I.G Capital and Orix Venture Finance.

About H.I.G. Capital
H.I.G. Capital LLC ("H.I.G.") is a leading private equity and venture capital investment firm with more than $4 billion of equity capital under management. H.I.G.'s venture arm focuses on early and mid-stage information technology, life sciences and services businesses that are poised for significant growth while H.I.G.'s private equity arm focuses on investments in management-led buyouts and recapitalizations of profitable and well managed manufacturing or service businesses..
For more information, visit http://www.higcapital.com and http://www.higventures.com.

About ORIX Venture Finance LLC
ORIX Venture Finance LLC, a member of the Corporate Finance Group of ORIX USA Corporation, with offices in Silicon Valley; Newport Beach, Calif.; Hartford, Conn.; New York; Northern Virginia; and Dallas, provides enterprise financing to mid- to late-stage companies via acquisition and growth capital. The ORIX Venture Finance team consists of experienced finance professionals who understand the challenges growth companies face and structure flexible financing packages to meet these unique needs. For more information about ORIX Venture Finance, go to http://www.orixventurefinance.com.

Contact:
Jenny Beck, Marketing Manager
Ideal Image Development Corporation
4830 West Kennedy Blvd.
Suite 440
Tampa, FL 33609
(813) 286-8100
Jenny.beck @ idealimage.com

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