'What is Web 2.0 and Why Should Your Food Company Care?'

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Web 2.0 could be just the competitive advantage a food company needs to stand out from its competitors. But many food marketers don't understand the world of Web 2.0, so North Star Marketing, a marketing and branding company with deep food experience, is offering a one-hour teleconference on January 21, 2008. Food marketers will learn what Web 2.0 is all about and how to use Web 2.0 tools to get their message to their buyers.

We're getting lots of questions about Web 2.0 from our food clients

"What is Web 2.0 and Why Should Your Food Company Care?" January Teleconference announced by North Star Marketing

Do food marketers really care about Web 2.0 and are they doing anything about it? If you ask the branding experts at North Star Marketing, the answer is a resounding "No ... but they should."

So, North Star has set out to do something about that by offering a one-hour teleconference on January 21, 2008 from 2:30 - 3:30 p.m. (EST).

"We're getting lots of questions about Web 2.0 from our food clients," noted Bowen Smith, Executive Vice President at Lancaster, PA-based North Star Marketing. "But we see a lot of marketers who don't understand the power of Web 2.0 -- mostly because they haven't been able to wrap their heads around it because it's been somewhat nebulous and dynamic."

Smith notes that there's a lot of confusion about what Web 2.0 means and why it is a critical competitive advantage for food companies. "The tactics included in the Web 2.0 suite produce results and create more meaningful relationships. We know that marketing is changing and Web 2.0 is helping to accelerate that change," said Smith. "So, we wanted to share our knowledge with food marketers and clue them in to what they can do with these amazing tools."

North Star Marketing is offering a one-hour teleconference specifically for food marketers on January 21, 2008 from 2:30 - 3:30 p.m. (EST). The teleconference will cover the basics of Web 2.0 and will give the participants the opportunity to learn how to get started with Web 2.0 tools.

"The entire range of Web 2.0 tools should be investigated by food marketers. From blogs to social networks to WebPR, RSS feeds and the growing use of video, food marketers shouldn't miss the mark on these web 'accessories,' noted Smith. "What's critical here is that everything is trackable and therefore accountability is paramount."

For more information and to register for "What is Web 2.0 and Why Should Your Food Company Care?" go to North Star Marketing and click on the Teleconference Registration button.

North Star Marketing is a leading food marketing and branding company helping food companies build stronger, more competitive brands. More information on the company can be found at North Star Marketing or by calling 717-392-6982.

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Kae Wagner

Bowen Smith

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