'What is Web 2.0 and Why Should Your Manufacturing Company Care?'

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Marketing for manufacturers is a lot easier when you use Web 2.0 tools. But, as the brand specialists from North Star Marketing attest, most manufacturers don't understand Web 2.0 and so they haven't embraced this way of creating a competitive advantage. North Star Marketing is offering manufacturers a free, one-hour teleconference on Web 2.0, how it works and how to use it on January 21, 2008.

We're getting lots of questions about Web 2.0 from our manufacturing clients

Do manufacturing marketers really care about Web 2.0 and are they doing anything about it? If you ask the branding experts at North Star Marketing, the answer is a resounding "No ... but they should."

So, North Star has set out to do something about that by offering a one-hour teleconference on January 21, 2008 from 1:00 - 2:00 p.m. (EST).

"We're getting lots of questions about Web 2.0 from our manufacturing clients," noted Bowen Smith, Executive Vice President at Lancaster, PA-based North Star Marketing. "But we see a lot of marketers who don't understand the power of Web 2.0 -- mostly because they haven't been able to wrap their heads around it because it's been somewhat nebulous and dynamic."

Smith notes that there's a lot of confusion about what Web 2.0 means and why it is a critical competitive advantage for manufacturing companies. "The tactics included in the Web 2.0 suite produce results and create more meaningful relationships. We know that marketing is changing and Web 2.0 is helping to accelerate that change," said Smith. "So, we wanted to share our knowledge with manufacturing marketers and clue them in to what they can do with these amazing tools."

North Star Marketing is offering a one-hour teleconference specifically for manufacturing marketers on January 21, 2008 from 1:00 - 2:00 p.m. (EST). The teleconference will cover the basics of Web 2.0 and will give the participants the opportunity to learn how to get started with Web 2.0 tools.

"The entire range of Web 2.0 tools should be investigated by manufacturing marketers. From blogs to social networks to WebPR, RSS feeds and the growing use of video, manufacturers shouldn't miss the mark on these web 'accessories'," noted Smith. "What's critical here is that everything is trackable and therefore accountability is paramount."

For more information and to register for "What is Web 2.0 and Why Should Your Manufacturing Company Care?" go to http://www.northstar-m.com and click on the Teleconference Registration button.

North Star Marketing is a leading marketing and branding company helping manufacturing companies build stronger, more competitive brands. More information on the company can be found at http://www.northstar-m.com or by calling 717-392-6982.

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Kae Wagner

Bowen Smith

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