IRIS Distribution Partners with Mobile Content Pioneer, Myxer

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Independent Record Labels Broaden Reach via Myxer's Unique Combination of Mobile Content Services

IRIS Distribution, a leading independent music digital distribution and marketing company, and Myxer, one of the Internet's top mobile aggregators with over 4.5 million users, have entered into a partnership to give a mobile voice to over 5,000 of the nation's top Indie artists. Through the partnership Myxer will also be able to provide consumers with access to the newest and brightest Indie mobile content, as well as their unsurpassed existing collection of Indie content on

IRIS's family of top independent record labels will benefit from the partnership by being able to provide their artists with the instant ability to offer customized ringtones, wallpapers, shortcode promotions and more. Myxer will also offer embeddable widgets, dedicated mobile artists' stores accessible from mobile browsers, featured artist spotlights, and mobile fan clubs.

As part of the launch of the IRIS artists on Myxer, the popular band BOOT CAMP CLIK is offering a free ringtone to fans, which can be downloaded by texting "BUBBLIN" to 69937 (MYXER).

"Myxer started out three years ago to create a community for Indie bands to reach their mobile fans, as Indie labels and artists have traditionally been shut out of the fast-growing mobile content business," said Myk Willis, CTO and founder, Myxer. "We're really pleased to announce our partnership today with IRIS, a recognized leader in the Indie music world. With Myxer's unique technology and mobile community, we're able to almost instantaneously create 50,000 ringtones and 5,000 mobile storefronts for IRIS's artists."

Bryn Boughton, Chief Marketing Officer for IRIS, said, "We're excited about working with Myxer to help promote independent music. Their innovative business model, which offers such a great sales and marketing channel, will benefit not only our own distributed labels but also our consumer marketing clients as well."

About IRIS
IRIS is a leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. Founded in 2003, IRIS provides a comprehensive suite of technical, marketing and legal services to independent record labels and physical distributors, helping them to navigate the emerging digital marketplace.

IRIS currently distributes a select group of top independent record labels including Big Dada, Burning Spear, Chemikal Underground, Duck Down Records, Gemini Sun, Ghostly International, K Records, Kemado, Kranky, Le Tigre, Megaforce, NinjaTune, Palmetto Records, Projekt, SCION and Subliminal to over 350 digital outlets, including Apple's iTunes Music Store, Beatport, eMusic, Kompakt MP3, Napster 2.0, and Real/ Rhapsody; mobile channels such as AT&T, Boost, Cingular, CosmoGirl, GroupieTunes, MobileStreams, Sprint, T-Mobile,Verizon, and Zingy; as well as video outlets including Apple's iTunes Music Store, Gotuit Media, and Ruckus Networks. IRIS is based in San Francisco, California.

About Myxer
Myxer, with over 4.5 million mobile users, more than 9 million mobile downloads a month, and a catalog of over 250,000 ringtones, wallpapers, videos, games and images, is one of the largest and fastest growing sites for free ad-supported mobile content. At there are no hidden costs, no subscription fees and no surprises. Myxer makes the mobile content experience easy and fun. For content providers, advertisers and consumers, Myxer's mobile platform enables radically simple and quick delivery of content or customized ad campaigns, regardless of the service provider or mobile device being used.

Audrey Faine,
Director of Marketing/IRIS

Monica Rohleder
Signal Rock Communications (for Myxer)

Myxerâ„¢ is a trademark of mVisible Technologies, Inc.


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Monica Rohleder

Audrey Faine
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