Latest Oneupweb Paper Explores Website Usability

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Oneupweb's new paper details a 15-point usability checkup for online retailers to increase conversions, sales and customer service.

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No doubt this came with documented usability concerns. Now is the time to make fixes for a successful year ahead.

When leading integrated online marketing firm Oneupweb compares a website to a car, you know they have something useful up their sleeves. This time it's a new paper entitled Time for Your 15-Point Usability Checkup: Is Your Website Driving Sales or Sputtering to a Standstill as Potential Leads Pass You By?. The paper can be downloaded at

"A website is really the engine that drives online sales and conversions," notes Oneupweb CEO Lisa Wehr. "If the website isn't working properly, or not performing well, it's time for a tune-up."

That tune-up comes in the form of Oneupweb's 15-point usability checkup. The paper provides online retailers with the questions they should be asking and the initiatives they should be considering right now to get more out of their online marketing investment all year round.

"The first quarter is the best time to do this type of review. This is when online retailers have just seen their largest site traffic of the year," says Wehr. "No doubt this came with documented usability concerns. Now is the time to make fixes for a successful year ahead."

Wehr also points out that the first quarter is when B2B companies are looking to implement the year's new marketing plan.

"A usability checkup for B2B companies can help them eliminate any pileups or gridlock within a website that could result in a loss of potential leads," she says.

The study includes important information on all 15 points as well as tactics for follow-up testing.

About Oneupweb:
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit


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