elements™ Encourages Women to Start the Year Right with the Launch of New BalanceD™ Diet Portal

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elements™, the upscale fitness and living brand, has launched BalanceD™, a new online diet program that provides 24/7 nutrition and weight loss support. Integrating the upscale feel of the elements™ brand with knowledge from leading fitness and nutrition experts, the online portal encourages members to achieve optimal weight loss results. This is especially relevant as weight loss and fitness goals top the list of 2008 New Year's resolutions.

elements™, the upscale fitness and living brand, has launched BalanceD™, a new online diet program that provides 24/7 nutrition and weight loss support. Integrating the upscale feel of the elements™ brand with knowledge from leading fitness and nutrition experts, the online portal encourages members to achieve optimal weight loss results. This is especially relevant as weight loss and fitness goals top the list of 2008 New Year's resolutions.

Based upon recent studies that show access to a support system makes a clear difference in the success or failure of a diet, BalanceD™ provides members with extensive diet information, guidance and support networks to achieve their weight loss goals -- all of which can be viewed via the portal at http://www.balanceyourelements.com.

According to fitness business analyst William McGovern, "Diet and fitness are major hot buttons for U.S. consumers. elements™ is one of the few fitness brands positioned to offer a total lifestyle approach, including both diet and fitness."

The BalanceD™ program tracks all aspects of dieting online, from live one-on-one lifestyle consulting, to recipes and menus, diet analysis, meal planning, workout tips, personal trainer workouts, weight tracker and BMI tools. Members receive encouragement through community groups and weight loss buddies, and an exclusive 50 Pounds or More to Lose Club specifically targets members in the overweight to obese weight range.

Other key site features include:

  •     Personalized diet and exercise plans
  •     Live communication with diet and lifestyle consultants
  •     Self-esteem boosters
  •     Celebration and success stories
  •     Women's health and diet central

Members are be able to write in to fitness and diet experts and receive a personalized answer via e-mail, making elements™ the first online lifestyle site to offer this level of personalized service included with a subscription. As an introductory offer, the company is offering a lifetime subscription for $99.

For more information on the BalanceD™ program, contact Lisa Salinas at 727-643-8910 or lisa@pantherpr.com, and visit http://www.balanceyourelements.com. For more information about elements™, visit http://www.elementsforwomen.com and http://www.elementsliving.tv.

About elements™
elements™ is a premium fitness and living brand for women. The company offers fitness and weight loss services throughout a network of upscale, boutique-style health clubs. elements for women™ differs from other health club providers with its "balanced lifestyle" approach to fitness, which includes the following components: body, beauty, and mind. The hip and stylish elements™ brand has appeared in Forbes Magazine online, and has attracted international attention with its technologically advanced Smart Workouts and dynamic Group Workout series. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay and London.

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Chris Palumbo

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