Fire Your Personal Trainer -- elements™ Smart Workout Machines Double Exercise Efficiency

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In an exclusive partnership with Finnish manufacturer HUR, women's fitness brand elements™ introduces Smart Card, a series of smart workout machines that act as personal trainers. Utilizing one of the newest technological advances in fitness training, Smart Card machines track and monitor members' workouts, providing guidance for members in their fitness goals and eliminating wasted hours spent improperly performing exercises.

In an exclusive partnership with Finnish manufacturer HUR, women's fitness brand elements™ introduces Smart Card, a series of smart workout machines that act as personal trainers. Utilizing one of the newest technological advances in fitness training, Smart Card machines track and monitor members' workouts, providing guidance for members in their fitness goals and eliminating wasted hours spent improperly performing exercises.

Smart Card allows each machine to "know" what the member has done in previous workouts, and suggests what her next steps should be. The equipment calibrates to the member's preferred settings, and records repetitions, range of motion, resistance and heart rate. Members are given complete access to their data, including reports of changes and goals over time.

New enhancements to this advanced technology include oversized, full-color touch screens, and elements™ plans to make the system web-based by May 2008, allowing members to access their information online and plan workouts from home.

"These smart tracking features give elements™ a distinct marketing advantage because we are the only club to have access to this technology," commented Christopher Palumbo, development director for the elements™ brand, "We see an increase in membership and improved satisfaction rates at our smartcard clubs, and members are encouraged to challenge themselves, because they know their performance is being monitored."

In addition to Smart Card machines, members also receive complimentary monthly sessions with a lifestyle consultant to track their performance and suggest other ways they can improve their programs. elements for women™ also compliments the new technology with services such as diet coaching, personal training and premium classes.

For more information about Smart Card, contact Lisa Salinas at 727-643-8910 and lisa@pantherpr.com. For more information about elements™ or Christopher Palumbo, visit http://www.elementsforwomen.com , http://www.chrispalumbo.com and http://www.elementsliving.tv.

About elements™
elements™ is a premium fitness and living brand for women. The company offers fitness and weight loss services through a network of upscale, boutique-style health clubs. elements for women™ differs from other health club providers with its "balanced lifestyle" approach to fitness, which includes the following components: body, beauty and mind. The hip and stylish elements™ brand has attracted international attention, from a mention in Forbes magazine online, to new flagship clubs announced in London, Chicago and New York. Upcoming brand expansion includes a new online web club with an all-star fitness and diet Advisory Panel, including Nike's Lisa Gaylord, ABC TV's Dr. Fabian Lopez and the Nutrition Twins. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay and London.

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Chris Palumbo

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