ATP Launches "Project Earthdrive" in Conjunction with American Forests Global ReLeaf Program - The World's Most Technologically Innovative, Eco-Friendly Flash Memory Product

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ATP, a leading manufacturer of flash and DRAM memory solutions, announces the world's first bio-recyclable USB Drive, appropriately named the EarthDrive. The ATP EarthDrive will also be on display at ATP CES booth in Las Vegas Convention Center, South Hall 3, #31923, from January 7 to 10. With years of product development and extensive research, the EarthDrive is designed and built using the maximum amount of bio-recycled materials, resulting in a fully recyclable product.

ATP, a leading manufacturer of flash and DRAM memory solutions, announces the world's first bio-recyclable USB Drive, appropriately named the EarthDrive. The ATP EarthDrive will also be on display at ATP CES booth in Las Vegas Convention Center, South Hall 3, #31923, from January 7 to 10. With years of product development and extensive research, the EarthDrive is designed and built using the maximum amount of bio-recycled materials, resulting in a fully recyclable product.

"The EarthDrive takes our more than fifteen years of effort, design and quality implementation in the memory marketplace to the next level," said Michael Plaksin, ATP Vice President of Sales. "Now, more than anytime in the history of our company, we are committed to creating products that take into consideration the environmental impact on our world and our global community."

ATP is also launching "Project: EarthDrive", a program initiated in conjunction with a partnership with American Forests, a world leader in planting trees for environmental restoration. With each EarthDrive sold, ATP will donate a portion of the profits to help plant trees in order to contribute to the efforts of offsetting our carbon footprint and restoring the environment. American Forests' Global Releaf projects allow for tree planting throughout the United States as well as on a global basis. With the start of this important program, ATP has already helped plant thousands of trees on a National and International basis. American Forests already has more than 25 million trees planted through more than 500 projects nationwide so far.

"We have made an ongoing commitment to continue the planting of trees with a portion of the profits generated from the EarthDrive line of products," said Plaksin. "ATP continues to make a solid and expanding pledge to this critical global project. It is our objective at ATP to help ensure the consistent reforestation and restoration of the planet."

EarthDrive is scheduled for mass production immediately and will be available in 1GB, 2GB, 4GB and 8GB densities with MSRP ranging from $19.99 to $99.99. For more information on the ATP EarthDrive, please visit http://www.atpinc.com or email flash@atpinc.com.

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP
Founded in 1991, ATP is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, testing and qualification, ATP offers a broad range of the highest quality DRAM memory products for mission critical applications such as server blade, workstation, network communication, and embedded systems. ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or email flash@atpinc.com.

Press Contact:
Miranda Wijaya
Tel: 408-732-5878
Fax: 408-732-5055
Email: mirandaw@us.atpinc.com

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Miranda Wijaya
ATP
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