At Consumer Electronics Show: Action is in the Eye of the VholdR (and

Share Article

Wearable, hands-free video camera and video sharing Web site debuts at Consumer Electronics Show in Las Vegas; not your father's helmet cam.

Seattle Internet startup Twenty20's newest product, VholdR, debuts at the Consumer Electronics Show (CES) in Las Vegas on January 7, 2008. VholdR, a CES Innovations 2008 Design and Engineering Award winner, breaks new ground: it's a small, lightweight, rugged, wearable video camera specially designed for capturing action video and sharing it online with point-and-click ease.

"It's not your father's helmet cam," quips Twenty20 founder Marc Barros. "VholdR meets the toughest requirements of extreme sports enthusiasts, but its Hands-free Shoot, Click-to-Share design makes shooting and sharing action video easy for everyone -- even the Dad who wants to record the excited faces of his family from the front seat of the corkscrew roller coaster."

Twenty20's VholdR ( weighs just a few ounces, fits in the palm of your hand, but it's armored: with its brushed aluminum body the camera works in rain, snow and mud. VholdR records video to an internal SD card. Small grooves on VholdR's body are designed to couple with various mounts so the camera can be used anywhere -- or even worn. A single on/off button makes VholdR the ultimate in simplicity to use, even with gloved hands. Easy-to-use software quickly organizes the video and offers a "Click-to-Share" option to post the video online at and other Web sites.

"Our video sharing site will be unique, because the videos our camera owners will upload will be unique," explains Barros. "The community of people on our Web site will be sharing something special: videos episodes from inside the action -- their experiences from their point of view. We expect to see some amazing things."

Some VholdR cameras have already found their way into the hands of customers and athletes. On the slopes near Park City, Utah, Graham Watanabe, of the U.S. Snowboard Team, tested VholdR with a hand-made mechanism he invented that enabled the very lightweight VholdR to freely circle around him as he zoomed down the slope. The amazing and surreal video, set to music, is online now at

Everyone who visits Twenty20 at CES (Booth #71831 will have a chance to experience VholdR and VholdR cameras will be worn by Twenty20's own action sports enthusiasts to capture video of booth visitors and demonstrate the ease of uploading video to A few VholdR cameras will be used by video news-bloggers to capture the action at CES.

"This year, the action at CES is in the eye of the VholdR," jokes Jason Green, Twenty20 co-founder and principal designer of VholdR.

To book an appointment at CES with Marc Barros, or Dean Bravos, Vice President of Retail Sales and Distribution Programs, call 866-397-6920.

Contact: Sylvia Paull, Media Relations, Twenty20 Inc., Seattle, WA, 206.792.5226, pr @,

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Marc Barros
Visit website