Consumer Short-Lead Press Release from Niki Lingerie: Shapewear You Can Show Off

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Shapewear You Can Show Off Spring/Summer 2008 Collection from Niki Lingerie

The world's freshest foundation wear line (Fresh Foundations, from 'Niki Lingerie') is causing something of a revolution amongst women keen to get it, and flaunt it. Niki's sizzling-hot shapewear gives girls about town such a fabulous figure, they literally don't want to wear anything else this Spring.

Speaking of the collection, Niki McMorrough (Director, Made by Niki and Niki Lingerie) says she was determined to create shapewear you can show off... "Bridget Jones got it all wrong. No woman in her right mind would be seen dead in those frumpy sausage-knickers [Bridget Jones] wore. Shapewear should be hot!"

Fresh Foundations, to the relief of sassy women everywhere, has sorted out the problem for once and for all. No more wresting with those horrifying control bandages we once knew as shapewear! Women won't need much persuasion to show off their Magic Bum, Waist Cinching Bustier or Suspender Skirt (pictured). Says Niki, "We have a waiting list from London to LA, with some customers saying they can't wait to hit the town in their sheer suspender skirt."

Fresh Foundations Spring Collection (pictured) is available from February 1st at Barney's NYC and selected outlets in UK, USA, Ireland, Belgium, Italy, China and Canada.

In stores for SS08 in 5 lacy colourways (see picture):

  • Suspender Skirt: This sheer, structured slip with a hint of the forties will cinch your waist and push up your bum. Glamorous girls refuse to wear anything else (literally). With removable suspender straps.
  • Magic Bum: Sexy and strong, this light, boned girdle lifts and holds the most paranoid parts of the body. Flexible boning flattens and smooths bulges and cellulite, and even creates curves on flat-bottomed girls. With removable suspender straps.
  • Suspender Belt: Designed and contoured for non-slip glamour, the adjustable straps let you wear it high-waisted or hipster style.
  • Full Knicker: Full coverage and mid-waist.
  • Waist-Cinching Bustier: Longline boned bra smooths the waist and emphasises curves.
  • Front-Cinch Bra: Non-wired support bra that can be worn with the front-cinch loose and slouchy or tight and perky, in many sizes including 36D, 34DD, 32E, 30F, 28FF and more...

Testimonials
"Finally! Shapewear with sex appeal. Why hasn't anyone done this before?" Catriona Mackechnie, NYC
"Really great to see something new, the shapewear is really cool" Tatler UK
"It's the obvious choice for those hankering after the ultimate sexy secretary look" IMAGE Ireland
"Niki has changed (..) the concept of body shaping underwear" Marie Claire Online UK

Notes to Editor about Made by Niki & Niki Lingerie:

'Niki' is...

  • Famed for her glamorous approach to shapewear and highly coveted Numbered Limited Edition lingerie
  • Voted a top 20 brand by WGSN at Paris 2007
  • Showcased in exclusive fashion events: Scottish Style Awards (Glasgow 2007), Ultra Lingerie (Paris 2008), Prima Res (Florence 2008).
  • Reviewed in fashion media, including Tatler, Marie Claire, Harper's Bazaar, Image, Esquire, Northern Woman, Daily Candy, Reveal, Wags Boutique, GMTV, Glamour and more...
  • Stocked in UK, Ireland, Italy, Belgium, USA, Canada and China

Niki McMorrough trained in lingerie design and business at London College of Fashion, London College of Printing, De Montfort University and Royal Holloway University of London, finally giving up a 9-year award-winning career so that she could launch her own label.

Contacts:
Niki McMorrough (Made by Niki & Niki Lingerie)
CEO and Creative Director
T: +44 (0)7929 785 054
W: http://www.madebyniki.co.uk

Scott Parker (Made by Niki & Niki Lingerie)
Brand and Operations Director
T: +44 (0)7817 956 788
W: http://www.madebyniki.co.uk

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