SWK Technologies Rolls Out New CRM Division in Response to Customer Demand

Share Article

CRM industry veteran Peter Conway tapped to lead SWK's expanded CRM practice, including the launch of SWK's Quick-Start CRM Needs Analysis for prospective customers.

SWK is efficiently adapting to the needs of customers and prospects, with their significantly enhanced CRM operation, and their ability to help prospective customers get the information they need to determine first if they're a candidate for CRM, and then offer expertise that guides prospects to a technology solution that's right for their business needs

SWK Technologies, Inc. (http://www.swktech.com), a leading Sage Software technology solution provider serving small to mid-size businesses (SMB) in New York and New Jersey, today unveiled an expanded Customer Relationship Management (CRM) division designed to better serve current and future customers, offering a full range of customer service, customer support, engineering, training, sales and pre-sales capabilities.

Jeffrey D. Roth, CEO at SWK Technologies, has named Peter Conway as vice-president of SWK's new CRM division. Conway brings 20 years of hands-on CRM experience to his new post, and will be leading a team of seasoned professionals, including a new CRM Specialist, CRM Sales Engineer, CRM sales team, and a CRM Needs Analysis Specialist. SWK's CRM team offers several technology options to customers, including SageCRM for mid-size businesses, and ACT! by Sage for small business customers.

"More of our customers are independently identifying CRM as a key growth strategy, allowing them to get closer to their customers, build a viable platform to gain 'customers for life', and most certainly drive top line revenue," said Jeffrey D. Roth. "These companies are presenting themselves to SWK ready to hit the bricks running with CRM, and today's announcements represent our commitment to providing full-service CRM support to businesses at any stage of the decision cycle. New CRM business has represented a substantial portion of SWK's increased growth in 2007, and we're looking forward to helping more customers realize similar growth via CRM optimization in 2008."

SWK, which has distinguished itself over the past year by being named to both the Sage Software President's Circle and the Sage Million Dollar Club, will further differentiate itself with a unique new option for prospective customers - the SWK Quick-Start CRM Needs Analysis. This innovative new offering will help businesses quickly determine whether a CRM solution is right for their business, and if so, which product and implementation strategy would provide the most expedient path to enhanced customer service and business growth. The Quick-Start CRM Needs Analysis provides an expedited assessment of a company's "pain points", or areas that are proving to be barriers to growth, and recommends a course of action to move the company successfully forward.

"SWK is efficiently adapting to the needs of customers and prospects, with their significantly enhanced CRM operation, and their ability to help prospective customers get the information they need to determine first if they're a candidate for CRM, and then offer expertise that guides prospects to a technology solution that's right for their business needs," said David van Toor, senior vice president and general manager for Sage CRM Solutions.

SWK's expanded CRM practice now includes six office locations to better serve customers in the following cities: Livingston, NJ; New York City; Long Island; Syracuse; Rochester, NY; and Buffalo, NY. SWK currently serves more than 1,450 customers in New York and New Jersey.

You can schedule a Quick-Start CRM Needs Analysis today by calling Peter Conway at SWK Technologies, at 877-979-5462 ext 117.

OR, take a free, no-obligation CRM test drive today! Call SWK at 877-979-5462 to request a 15-minute demonstration of Sage CRM or Act!

SWK Technologies is your one-stop location for knowledge, solutions and tools for success.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brian Austin

Peter Conway
SWK Technologies
973-758-6117
Email >
Visit website