Every aspect has been tested thoroughly over the past four years
Denver, CO (PRWEB) January 8, 2008
Neon Rain Interactive, LLC is revolutionizing website infrastructure for the nation's rapidly growing "make and take" meal preparation and meal assembly industry.
The Denver-based web development company prototyped the Live-Kitchen.com application in 2003 with Supper Solutions, Inc., a franchisor headquartered north of Denver; and expanded the application to help growing meal assembly franchises from California to Florida. Clients include Kansas City-based Social Suppers and Florida-based Dinners for Dinner.
Primary benefits are quick setup and easy integration into existing websites, including integrated online ordering, patent pending web-based Point of Sale, eSysco integration, business class franchisee reporting, ROI tracking and in-store operations management; virtually unlimited scalability; and user friendliness both for customers and franchisees.
Leanne Deister, president of Supper Solutions Franchising, Inc., said Live-Kitchen.com, "has been an integral part of all our IT planning and implementation. It's incredibly user friendly, which makes customer signup easy, enhances franchisee communications, and enables us to track both marketing and operations data quickly and accurately. We launched the site with one store; now we have 23. It has grown right along with our needs--without the usual growing pains."
Deister added, "Customers really appreciate the ease and efficiency of this web application. And, it's proven to be a major asset in marketing to prospective franchisees. As for security, we've worked with Neon Rain for four years, and have always been completely confident in the exchange of private, confidential information. Our security has never been breached. Neon Rain is an extension, a partner, of our company in many ways."
Don Fredal, President of Kansas City-based Social Suppers, concurs that he's happy with the system's security features. Functionality-wise, "We have a much more complete way of managing orders, and are very happy with the personal service. The system is very easy to use and update, and ways to improve the system even more have been frequent. We have been very impressed with the prompt response to our franchisees' questions."
"Every aspect has been tested thoroughly over the past four years," noted Neon Rain principal Arif Gangji. "Challenges have ranged from rapid scalability with new franchisees to moving customers easily from one session to another, without overbooking. All systems are 'go' for meal assembly companies focused on franchising."
Other infrastructure benefits are:
•Web based Point of Sale system - including support for credit card swiper and receipt printer / receipt emailer;
•Content management system enabling the franchisor to update specific site areas;
•Automated electronic customer reminders and follow-up;
•Ability to track return on investment (ROI) of marketing programs;
•AJAX and Web 2.0 based usability features;
•Gift Certificate and Rewards tracking system;
•eSysco / Sysco integration;
•Franchise wide reporting and management--never be in the dark again;
•Fast in-session menu printouts for selected attendees.
Extensive reporting tools allow both franchisor and franchisee to assess and address varied conditions, including: daily meal inventory to avoid food waste; attendee demographic and ordering information per location, regionally, and franchise wide; customer data by kitchen, exportable into a CRM such as ACT!; customer rating of meals; and weekly or monthly tracking to determine the most and least profitable timeslots.
Customers can create accounts to set and keep track of a variety of preferences. They can identify their primary kitchen(s), enabling faster and easier signup, and view upcoming sessions to edit menu items.
Gangji said that it generally takes about a month to get a site fully functional, if starting from scratch. Integrating the program into an existing site can take anywhere from one to three months, depending on the infrastructure already in place and requirements such as web site design or logo design. "In summary, we've created a system that benefits end users and franchisees by saving time, making it easy to sign up, and creating a solid software platform to run and grow a make-and-take meal preparation and meal assembly business," Gangji said.