IF Marketing & Advertising Earns High Honors from Austin Business Journal for 2007 Growth

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Austin area marketing agency celebrates growth, change and recognition in the New Year.

IF marketing & advertising finished 2007 with plenty of reasons to celebrate. The full-service marketing agency recorded unprecedented growth, both in employees and in clients. And that growth didn't go unnoticed. IF closed out the year ranked among the top web design agencies and advertising agencies in Austin, and as one of the fastest-growing private companies in Central Texas.

The rankings can be found in the Austin Business Journal's 2008 Book of Lists. IF marketing & advertising closed out the year as the #5 Web Design Agency in Austin, up from #13 in the 2007 edition. Additionally, IF also placed in the top ten for overall agencies, coming in as the #7 largest Advertising Agency in Austin, up from #15 in 2007. In both cases, IF's climb in the rankings between 2007 and 2008 was higher than any other company on the list. This growth also earned IF a spot in the ABJ's Fast 50, where the agency ranked as the #4 fastest growing private company in Central Texas.

Due in part to their growth and success, the company also launched a new brand identity in 2007. Previously known as Intra-Focus Marketing Solutions, the agency had outgrown its existing brand, which focused mainly on the company's roots in CRM and Interactive Marketing. In addition to its great interactive practice, the new IF brand needed to encompass the agency's expanded capabilities into strategic planning, brand development and advertising services. A major factor in that expansion came in the recruitment of key management, creative and design professionals. Throughout 2007, IF added several highly experienced account managers, creative directors, website programmers and SEO specialists. With the addition of so many people, IF also expanded physically, nearly doubling the space in its Georgetown-based offices.

Several key new clients signed with IF throughout 2007, representing leading local and national companies from a range of industries. The Urology Place, a specialty clinic in Houston, Texas, signed on for IF's healthcare services marketing. Another recent addition includes Manitex Products, one of the nation's leading producers of truck-mounted cranes and boom trucks. A number of real estate developers have also come to the company, including the Golf Club at Briar's Creek, an award-winning private golf community on Johns Island, SC, and The Peninsula on the Indian River Bay, a Jack Nicklaus golf course community in coastal Delaware. IF also welcomed leading homebuilders like Regency Homes, the largest homebuilder in Iowa, and Buffington Signature Homes, a new venture formed by some of Austin's most successful builders.

"These recognitions are further proof that IF has become one of the top agencies in Austin, and really in the nation in a lot of respects," says Jeff Novak, CEO of IF marketing & advertising. "As the market has changed and our clients have grown, we've continued to expand our services to meet their needs. We've worked hard to compile a team of top talent from across the county and all over the world who will help us continue to meet and exceed expectations in 2008."

About IF marketing & advertising:
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design agency, 7th largest ad agency, and 4th fastest-growing private company in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500.


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