Chula Vista, CA (PRWEB) January 8, 2008
Richard Villasana, known as The Mexico Guru, will give a keynote address on "Leadership in the Global Economy for College Students" at the Leadership Retreat for the University of Houston's Academic Achievers Program. The talk, hosted by the Center of Mexican American Studies, will take place at Camp Allen in Navasota, Texas on February 16, 2008. A former student at the University of Houston, Villasana points out that with over 108 million consumers, Mexico is one of only a handful of countries in the world with an economy of over $1 trillion. While many U.S. companies struggle to do business in Mexico, Hispanic students see the opportunities and insist on having the right preparation to succeed in business in both Mexico and beyond.
According to Mr. Villasana, author of Insider Secrets How to Do Business in Mexico, one key to success in Mexico is that companies need to be aware of the importance of cultural differences. "It's not only that Mexicans speak Spanish. They have different ways of looking at work and business." Companies are often unaware that Mexican business practices are more formal than those in the U.S. This ignorance can limit or destroy a company's chances of success in Mexico by immediately creating a poor impression with prospective Mexican distributors or business associates.
Villasana advises knowing the essential protocols of Mexican business. "Use titles in all correspondence and communication," he says. "Unlike in the U.S., Mexican professionals do not use first names. This informality shows disrespect toward the Mexican professional." Companies can correspond in English, but for strong long term relations, then more Spanish is necessary in marketing, product and service materials. He went on to explain the importance of having someone available at the home office who can answer questions in Spanish. Companies don't have to become bilingual and bicultural overnight, but knowledge of a few key areas of how business is done in Mexico will make business associates and distributors feel more welcomed, leading to better relations and a greater chance of financial success in Mexico.
Richard Villasana, The Mexico Guru, is a leading authority on Mexican business practices and communication, and author of Insider Secrets How to do Business in Mexico. Villasana has been profiled in several articles and magazines, including the San Diego Business Journal. An international speaker, Villasana has given keynotes and presentations in both the U.S. and Mexico. Through his company, Marketing To Mexico, he has shown companies such as Cisco Systems and AT&T how to enter the Mexican market and quickly become profitable.
Available for interviews with all local media. CONTACT:
maria @ themexicoguru.com