Zywave Technology Offers More Marketing Content Options for Brokers

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In a time of increased competition for business, the importance of having value-added communication tools and resources designed to connect brokers with clients and prospects cannot be overemphasized. Through improved content technology, brokers can offer value-added services, helping them to stand out from the competition and bring them more stable growth.

Value-Added Communication Generates Business Opportunities

Zywave, Inc., a leading technology provider of products and services for insurance brokers, announced today additions to Broker Briefcase®, an Internet content library that hosts thousands of customized, agency-branded templates that facilitate broker-to-client communication. The application contains marketing materials, benchmarking information, educational articles for brokers' clients and newsletters and other communications for clients' employees. Brokers can choose from six Briefcase options depending on their agency focus and size and whether they are Benefits, P&C or both.

"Broker Briefcase is an insurance resource that every agency can benefit from," said Bill Haack, chief executive officer of Zywave. "As brokers look for new ways to differentiate their services and create a unique value-add for their clients, Broker Briefcase offers them a customizable solution that moves them beyond the discussion of product and price and sets them apart from the competition."

Broker Briefcase becomes an even more effective tool when used in conjunction with Zywave's two portal communication solutions: MyWavePortal® and the recently introduced MyWave Elementsā„¢, the company's customizable portal for broker-to-client communication.

"MyWave Elements is adaptable and modular, so portals can be configured, revised, moved - and most importantly - branded to a broker's agency," said Dave O'Brien, executive vice president of Zywave. "With the powerful combination of Broker Briefcase content and the MyWave Elements communication platform, brokers can market their unique agency strengths based on their specific area of expertise."

More information is available by downloading our white paper, "Value-Added Communication Generates Business Opportunities," at http://www.zywave.com.

About Zywave
Zywave is the leading provider of a line of Web-based employee benefits and property and casualty communication, administration, and claims data analysis systems, designed to help insurance brokers gain profitable market share. Employed by nearly 1,000 partners and a majority of the Top 100 agencies, Zywave applications help brokers secure and retain business by differentiating them from their competitors, and allowing them to compete on a high-capabilities basis. Additional information is available at http://www.zywave.com.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Donna Nash
Zywave
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