Daniel W. Drook Joins Schneider Optics as Director of Sales and Marketing, Home Cinema

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Will continue development and management of Schneider's home theater product lines and distribution channels.

Schneider Optics, Inc., the well-known lens and professional filter manufacturer, has announced the hiring of Daniel W. Drook as Director of Sales and Marketing, Home Cinema.

Mr. Drook has over twenty years of sales and marketing experience, including seventeen years in the Home Theater market. From 1995 to 2007 he was Vice President of SIM2 USA, where he introduced the brand Seleco to the US market (now SIM2) and was instrumental in increasing their sales and market share of home theater projection systems. In the previous five years, Mr. Drook was hired as Director of Marketing at Da-Lite Screen Company and held other domestic and international positions in that company. By working within both ends of the projection path, including front and rear projection, he has gained the experience needed to enable Schneider Optics' customers to achieve superior image results from every point of view.

In announcing the hiring, Schneider CEO Dwight Lindsey said "Dan has so much experience and expertise to offer our customers, that I am confident he will be an enormous asset for them as well as for Schneider Optics. It is very seldom that we find someone with a proven track record across the entire home theater projection spectrum."

Mr. Drook's primary responsibilities will include the continued development and management of Schneider's home theater product lines and distribution channels.

Unique among products for home theaters is Schneider's Cine-Digitar Anamorphic 1.33x Lens. It enables digital home theatre owners to achieve incredible full-screen Cinemascope images and eliminate "letterboxing," the black bars that appear above and below the image when a 16:9 projector with a conventional lens projects a Cinemascope movie.

The Schneider Cine-Digitar Anamorphic Lens can also be used to expand 4:3 images to a 16:9 aspect ratio. High-definition video that has been down-converted to standard-definition (with the squeeze option) can be projected at the original aspect ratio without distortion of the image's geometry.

Schneider offers two elegantly simple yet rugged solutions for deploying Cine-Digitar Anamorphic Lenses. The Kino-Torsion and Kino-Linear deployment mechanisms are constructed for use in even the most demanding home theatre or corporate screening room applications. Both feature adjustments for displacement, pitch, yaw and roll, for easy precision lens alignment. Automatic deployment is possible using a 12 volt trigger or contact closure.

Schneider Optics is a wholly-owned subsidiary of Germany's Schneider Kreuznach. It includes business units addressing the optical needs of a broad range of industries, including professional and consumer photography, cinema projection, motion picture/television production, and industrial optics. The company has offices in New York and California and their products are manufactured and sold under the brand names Schneider, B+W and Century.

For more information contact Schneider Optics, Inc., 7701 Haskell Avenue, Van Nuys, CA 91406 USA. TEL: +1 800 228-1254; FAX: +1 818 505-9865; visit http://www.schneideroptics.com. To contact Dan Drook directly call +1 574-453-2200.

Cinemascope is a registered trademark of 20th Century Fox Corporation

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ROBERT SCHAEFER

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