Moxie TM Showcases Creativity with Brand Development and Design Website

New website provides insights, information and creative solutions to marketers.

New York, NY (PRWEB) January 10, 2008 -- Combining multi-cultural expertise with the latest innovation in brand development and design services, New York-based Moxie TM, has launched a new website (www.MoxieTM.com) that provides insights, information, and creative solutions to marketers.

Highlights include:

How to reach Hispanic consumers by tapping into their emotions and senses. With purchasing power of $860 billion, Hispanic consumers are at the top of marketer's lists when thinking about new product lines. Building an effective brand image or brand extension that attracts such a large consumer group requires thoughtful strategic planning, research, and inspired design for a successful launch. Tammy Vaserstein, Creative Director and Principal at Moxie TM, offers strategic design suggestions in order to reach Hispanic consumers. Please read ¿Que pasa, USA? at http://www.moxietm.com/pdf/moxietm.SHELFIMPACT.1107.pdf.

How to create a package design that communicates health and indulgence. With more than half the women in the US defined as overweight and one-third characterized as clinically obese, Scientific Response is introducing Drink & Shrink, the first hoodia-enhanced dietary shake, nationally. Positioned as a premium brand that delivers on taste, Scientific Response turned to MoxieTM to create a package design. Read about Drink & Shrink at http://www.moxietm.com/pdf/moxietm.BRANDWEEK.0807.pdf.

How to help double sales in the highly competitive bottled water category. Glacéau's Smartwater has raised its packaging I.Q. Moxie TM developed the new package design to improve shelf presence, while communicating the Smartwater benefits and establishing the brand's personality and style. Read about it at http://www.moxietm.com/pdf/moxietm.CRAINSNY.0507.pdf.

"Moxie TM's expertise across a range of categories including beauty, health, food, beverages, spirits, and services showcases how to use the power of brand development and design to evoke emotion, create a vision, drive growth, and illicit desire," says Michelle Dawes, Managing Partner, Moxie TM, Inc.

Moxie TM, Inc. (www.MoxieTM.com) is an international brand design and development firm with offices in New York and Miami.

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