PR Website Re-Launch Calls for a Sophisticated Change in News Pitch Tactics of Users

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Online Press Release Distribution Service Provides How to Pitch Important Topics That Are More Equipped to Land a Spot on Cayman Mama.

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A year of new beginnings has brought new changes for many popular online news resources. From website updates to full on changes in content and design, many news outlets are keeping up with the times, by making breaking news more accessible to the general public and tailoring services to the web-related habits of consumers. an online news and press release distribution service is helping to spearhead the transitional movement with a brand new design and new standards for press release submissions.

About Cayman Mama - Cayman Mama is an online News & Press Release Distribution Service initially created to provide small Cayman Island businesses, devastated by Hurricane Ivan in 2004, with a free outlet for advertising and promotions to help re-build the economy. It has since transformed into a beneficial resource for companies in both the Islands and the United States.

Recently re-designed, today provides journalists, freelance writers, and those seeking publicity through press releases or news announcements with free accounts to distribute news to be picked up by popular search engines and read by the general public. Registered users can gain submission approval within 48 hours, and have the support of the company's professional editing team. The website is updated on a continual basis.

New Year, New Editorial Changes - Cayman Mama Managing Editor, has outlined new standards to improve the website's effectiveness for clients. The founding partners boasts an extensive background in web visibility and improvement techniques such as search engine optimization.

The company has recently re-launched with an updated design that provides more user-friendly access. With these changes the company also decided to strengthen their commitment to providing only the highest quality news to consumers by altering the criteria for getting one's news announcement listed. Content may be related to a variety of topics including law news , business, health, and technology; however approved content must be newsworthy. The editorial team assists registered account holders with optimizing their content to fit these standards.

Pitching to Cayman Mama

To help those interested in releasing news or press announcements through Cayman Mama, and ensure that individuals understand the type of content the company is seeking, as well as increase their chances for first-time submission approval, the editorial team has outlined the following tips and guidelines:

i.    Only pitch ideas that people other than you would find interesting
ii.    Make sure content has news worthy angle
iii.    Use submission form, and follow specific directions
iv.    Do not submit content that is defamatory, or written with the intention of bringing harm to another party
v.    Consider current events when writing stories that possibly relate to your news
vi.    Submit news stories, not advertisements
vii.    Check for grammatical and spelling errors
viii.    Aim for releases that are between 250 and 400 words
ix.    Do not violate copyright laws
x.    Submit news that can add value to people's worlds

Readership and Circulation

Still a growing company, Cayman Mama's readership is comparable to online news sources. News is circulated throughout, and also optimized to be picked up by Google, Yahoo, MSN and other popular online news distribution services. The site helps businesses, organizations, and even individuals with pertinent news information increase their chances of mass readership. Website Announcement has never been since the invent of PRWEB and press release web site like says CaymanMama media manager Uzma Arshad.

Cayman Mama is currently seeking new releases to add to their site. For more information about the company, or to register and upload material, one may visit


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Uzma Arshad
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