Morehead Webinar Presents Geography’s Role in Strengthening Referring Physician Relations

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Geographic location of targeted physicians an important factor for hospitals in building a successful network of referring physicians.

Location Matters: Geography's Role in Strengthening Referring Physician Relations.

The human capital research firm Morehead will host a webinar titled “Location Matters: Geography's Role in Strengthening Referring Physician Relations.” The webinar will be broadcast on Thursday, Jan. 24 at 1 p.m. eastern time.

Research has shown that when hospitals are building a successful network of referring physicians, the geographic location of targeted physicians is an important factor. Morehead’s findings confirm that physicians located further away consider different factors as they form their satisfaction and loyalty with an organization.

Morehead’s Brad Morton, vice president of Business Development and David Rowlee, Ph.D., vice president of Research and Development will present the hour-long webinar. Morton and Rowlee, through an analysis of a leading children’s hospital, will demonstrate how physician liaison teams can maximize their organization's effectiveness by understanding physicians' geographic-based needs.

Following the webinar, attendees will have an understanding of how to effectively prioritize information and target key messages to referring physicians. To sign up for the webinar, visit

About Morehead
Morehead delivers human capital surveys, metrics and solutions that enable leaders to (1) target and focus human capital initiatives, (2) prioritize systemic change, (3) inform work unit interventions, and (4) align employees with business strategies. Morehead’s clients include healthcare providers, financial institutions, government agencies, universities, service providers, and manufacturers. For more information, visit

Media Contact:
Wanda Craig
800.849.2292 x 5515

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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Wanda Craig
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