OWATER Wins "Best Enhanced Water" For Its Healthy Water Alternative To Fructose-Laden Sports Drinks

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BevNET, the leading beverage industry trade, names infused owater "Best Enhanced Water for 2007." infused owater is a healthy, enhanced water alternative to high-calorie and fructose-laden sports drinks. Founded by entrepreneur Tom First (who also co-founded Nantucket Nectars), the owater brand makes water with natural fruit taste and added purpose, but no fake sweeteners, fructose or coloring. The brand has gained a following among consumers looking for a smarter, better-tasting hydration option.

Leading beverage industry trade BevNET.com, announced that they have selected infused owater the "Best Enhanced Water" of 2007. BevNET recognized the Massachusetts-based owater brand for its well-executed variety of flavors, low sugar content, functionality -- and for keeping things "electrifyingly sane" in a crowded category.

"We created infused owater because we were looking for a better tasting, healthier alternative to high-calorie, super sweet sports drinks," said owater founder Tom First, "We're doing something unique in this category, so it is great to be recognized. As a company, we're proud of the fact that we give consumers healthy beverage alternatives that deliver on taste and function. "

owater was founded in 2006 by entrepreneur Tom First, who also co-founded Nantucket Nectars. Based in Concord, MA, the company makes owater and infused owater. owater is pure water, electrolytes and natural fruit flavor -- a bright tasting, unsweetened water with no fake sweeteners, no coloring and no calories. infused owater is pure water enhanced with natural fruit flavor, added functionality and a little pure cane sugar -- an honest treat with the healthy refreshment of water. More information about the company can be found at owater.com.

The 5th annual BevNET.com "Best of BevNET" competition covered twelve categories. More information can be found at bevnet.com.

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Amy Mueller
owater
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