Arthur Middleton Hughes to Present Webinar On How to do Effective Database Marketing

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Arthur Middleton Hughes, author of seven books and widely regarded as the nation's leading database marketing expert will present an online training session on how to do effective database marketing. Hughes' program will cover current best practices in database marketing including the latest on prospecting databases and how to use email to boost customer retention and cross sales. Specific topics covered will include relationship marketing, calculating lifetime value, customer retention, segmentation, predictive modeling and up-selling and cross-selling strategies.

Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today's best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 a.m until 1 p.m. EST (17:30 - 19:00 GMT).

Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 "Musts" For Database Marketing Success. Cost for the live 90-minute webinar is $139 with an unconditional money-back guarantee of satisfaction. All registrants will receive a complete audio-visual copy of the program. Early registrants receive two valuable bonuses.    

Hughes will draw on 29 years of database marketing experience and up-to-the-minute real world results for such companies as Hewlett Packard, Verizon, RBC Bank, Citibank, FedEx, Nestle and others. Hughes' program will cover current best practices in database marketing including the latest on prospecting databases and how to use email to boost customer retention and cross sales.

Emphasis will be on the most recent results, trends and developments in database marketing. The audience can expect to gain knowledge on many specific topics including relationship marketing, calculating lifetime value, customer retention, segmentation, predictive modeling and up-selling and cross-selling strategies. Examples and case study results will be presented and discussed. The content is suitable for both B-to-B and B-to-C marketers.

"Any serious database marketing professional is familiar with Arthur Hughes," said Ernest Nicastro, principal with What's Working NOW. "Perhaps because their college marketing professor used one of Arthur's books as a study guide, they received personal training from Arthur through the Database Marketing Institute, or they've heard him speak at a conference, came across one of his books on their own or read one of his many articles." Nicastro continued, "Arthur is widely acknowledged as the country's top database marketing expert...and he's an engaging and dynamic presenter. We're honored and privileged to be offering this program to the public. People who attend are going to have a great time and enjoy a real learning experience."

"I've prepared an informative and timely presentation," said Mr. Hughes, "one that's focused on showing marketers how to maximize customer acquisition and retention to build their bottom line. Everyone will get at least three actionable ideas," continued Hughes, "that they can put to work in their business right away. And there'll be ample time for questions."

About Arthur Middleton Hughes:
Arthur Hughes serves as vice president / Solutions Architect, for KnowledgeBase Marketing. Arthur is also Senior Strategist at e-Dialog, a major email marketing firm in Lexington, MA, and London UK. In this role he is responsible for creating database marketing, strategic and analytic solutions for major American companies. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past twenty years. His database experience includes catalogers, retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.

A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 3rd.Ed. (McGraw Hill 2005) and The Customer Loyalty Solution (McGraw Hill 2003).

Arthur is the founder of The Database Marketing Institute, Ltd. Through the Institute, he gave 28 two day seminars on Database Marketing from 1993 to 2000 with Dr. Paul Wang of Northwestern University. Graduates of the Institute's training include 1,200 senior marketers from major US corporations. The Institute's website is

Arthur's articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, New Zealand, Brazil, Venezuela, Malaysia and Portugal.

Arthur may be reached at 954-767-4558 or @ Arthur is located at 2100 S Ocean Drive, Fort Lauderdale, FL 33316

About What's Working NOW:
What's Working NOW is a training and development and event production company headquarter in Columbus, Ohio. What's Working NOW offers education and training and special events that connect marketers, executives and business owners with insight and expertise they can use to enhance their careers and grow their businesses. Through its marketing partners program the firm also enables qualified businesses and individuals to build customer goodwill and generate immediate revenues and qualified leads by co-promoting What's Working NOW! online and offline events.

For more information please contact:

Ernest Nicastro
What's Working NOW
Ph: 614.747.2256
enicastro @

About Conference Call University:
Conference Call University provides education, training and motivation in the comfort of your home or office through the use of virtual learning technologies such as Teleseminars, Webinars, Podcasts, and more. Conference Call University helps you learn, earn, and succeed. More information is available at

About DM2-DecisionMaker:
DM2-DecisionMaker® ( is direct marketing to decision makers. DM2 is a business-to-business marketing service provider and list manager that connects marketers with decision makers through ROI-based marketing services including multi-channel list rental, lead generation and qualification, event marketing services, expert research panels, and custom marketing programs.

Media Contact:
Mary Miller, Sr. Marketing Manager
mary.miller @


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