Real Estate Developer Magellan Residential Go For Greater Control of the Sales Process

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Magellan Residential, based in the UK, have chosen to advertise properties directly to property investors and home buyers using Off Plan Property Exchange to put themselves back in control of the sales process, and in direct touch with their customers.

We have been delighted with the response so far, particularly from property investors who like a deal.

UK Real Estate Developer Magellan Homes have agreed to advertise a selection of Apartments from their Kassapians development at Baildon, West Yorkshire through the Off Plan Property Exchange website.

Magellan chose to use the site because they retain control of both the property listings copy and imagery as well as handling the sales themselves. One of the key benefits of the site over that of others is the ability to search for a property investment by deal. Magellan, like most property developers, offer incentive packages that include property discounts, legal fees paid and furnishings which they know are particularly appealing to their investor base, who are keen to conserve their equity.

Cheryl Bissett, Sales Director for Magellan Residential, explains, "We realize that the site is relatively new, but we have been impressed with its functionality. We wanted to get back in touch with our buyers directly, and the site enables us to do that. It also enables us to offer sales incentives which we know appeal to both home buyers and property investors. So we have given the site a trial with our Kassapians development in Baildon where we are offering an incentives package that includes legal fees, stamp duty and furnishings."

Cheryl goes on to say that "We have been delighted with the response so far, particularly from property investors who like a deal." She explains that "Unlike home owners, property investors can come from anywhere as their key interest is the numbers. If the numbers work and you have a good product, then generally investors will buy. Off Plan Property Exchange has generated a significant number of enquiries for us from property investors around the UK, particularly from the South East, where investors can see that Kassapians represents excellent value and a strong long term investment."

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Stuart Atkinson

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