Pro Athlete Media, LLC Announces the Addition of Cathy Rankin as New Host of PAO TV on

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This recently launched website satisfies the daily information needs of professional and retired athletes, their spouses, sports agents, sports marketing professionals, and others in their "circle". This website was developed by former sports agent Scott Helfand. Before launching he was the Founder, Publisher and Editor-In-Chief of Moves Magazine.

Pro Athlete Media, LLC, the premier source of information, news and business for professional athletes announces the addition of Cathy Rankin as the new host of PAO TV on

From the latest professional sports contracts, marketing deals and business listings to current sports news, events and interviews, is the preferred information address on the internet for professional athletes.

The ownership group of this unique website includes pro athletes Edgerrin James, Santana Moss, Junior Spivey, Darcy Hordichuk, Kenny Kelly, Sam Marsonek, NFL Players Association President Troy Vincent and former professional tennis player Victoria Hunt.

This website was developed by former sports agent Scott Helfand. Before launching he was the Founder, Publisher and Editor-In-Chief of Moves Magazine.

This unique website provides the daily reading for professional and retired athletes, their spouses, sports agents, sports marketing professionals and others in their "circle". Officially launched in June 2007, the site is experiencing incredible growth and success, with plans for continued expansion in 2008.

As part of this growth strategy, Pro Athlete Media has teamed up with celebrity host and actor, Cathy Rankin, to add a new dimension to the site. Cathy brings a versatile body of acting, hosting, and reporting experience to Her resume includes film, television, theater, commercial and editorial print, special events management, and marketing communications.

Throughout her career, Cathy has starred in lead and supporting roles in over twenty films and has made guest appearances in numerous television programs. In her most recent film project "Netherbeast, Inc." she co-stars on the big screen with veteran actors Darrell Hammond, Judd Nelson, Robert Wagner, Dave Foley, Steve Burns, Jason Mewes and Amy Davidson. In addition, Cathy is an experienced host and reporter. She has anchored many national and international sports, entertainment and news shows and events, with extensive experience in one on one interviews.

In 2004, Cathy co-starred with Leslie Nielson in a Monday Night Football Opening Promo that was nominated for a Sports Emmy Award. Cathy attended the ceremony, as well as conducted Red Carpet Interviews with attending celebrities and notables such as Bob Costas, Dick Enberg, Joe Morgan, Hannah Storm, Rob Lowe, Bryant Gumbel, Chris Collinsworth and Phil Knight.

"Cathy's unique talents and personality will immediately enhance the programming quality of PAO TV," said Scott Helfand, President of Pro Athlete Media, LLC. "Her contributions to our website both on and off camera, as well as her ability to draw an audience will play an important role in our growth, image and online visibility."

Website Contents Include:

PAO TV - a video showcase consisting of six channels for programs and events produced by Pro Athlete Media, LLC the owner of


Channel 1 - Transition Game
Channel 2 - Out of Uniform
Channel 3 - Pro Fit Zone
Channel 4 - What's Hot
Channel 5 - Money Talks
Channel 6 - Back In The Day

PAO MARKET - a classified area where pro athletes and businesses can list their property for sale.

LOCKER ROOM - News and topics that are being discussed among players in locker rooms everywhere. Who's hiring and firing which agents, what were the terms of that new ground breaking contract, the latest endorsement deals and other issues relevant to pro athletes.

SPECIAL REPORTS - Written by staff writers, articles relevant to professional athletes during their playing days and into retirement. The topics include: legal issues, agents, investing, collective bargaining, taxes, marketing and endorsements, business and retirement planning.

UPCOMING EVENTS - A calendar of charity events and parties where the pros will be seen.

FRONT OFFICE - Detailed salary information of the players in the big four sports along with the prize money earned by the professional golf and tennis tours.

BUSINESS LISTINGS - Find products, services and business listings not only on a national basis but also locally in the city where pro athletes live permanently or on a part time basis.

SPORTS NEWS - The information section of the website includes a live sports-ticker that features scores and transactions along with the latest sports news.

PLAYER LINKS - Pro athletes from around the sports world share their website links.

Visit the website at to see what the sports industry is buzzing about.

About Pro Athlete Media, LLC

Pro Athlete Media, LLC is comprised of several prominent and influential professional athletes along with media professionals with publishing, internet and video production experience.

Scott Helfand
Phone: (954) 205-2669


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