Scala to Exhibit at NRF 97th Annual Convention & Expo

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Scala, Inc., the world's leading provider of end-to-end digital signage software, today announced participation in the NRF 97th Annual Convention & Expo to be held in New York, NY, January 14 - 15, 2008 at the Jacob K. Javits Convention Center. Visit Scala in the Customer Experience Pavilion in booth number 2669.

Scala, Inc., the world's leading provider of end-to-end digital signage software, today announced participation in the NRF 97th Annual Convention & Expo to be held in New York, NY, January 14 - 15, 2008 at the Jacob K. Javits Convention Center. Visit Scala in the Customer Experience Pavilion in booth number 2669.

The "Customer Experience Pavilion," a joint venture between NRF and Retail Customer Experience magazine, will provide a hands-on environment where retailers can see real-world strategies and solutions available to help them connect more meaningfully with customers in a marketplace where connecting with shoppers is a rapidly growing challenge.

Different areas of the pavilion will demonstrate how retailers can improve the customer experience, increase sales, merchandise more effectively, educate employees, generate customer and employee loyalty and integrate technology seamlessly into a store environment.

Scala will be highlighting its next generation digital signage software platform, Scala InfoChannel. Scala continues to exceed customer expectations around the world and is now poised to gain an even wider industry lead. Scala InfoChannel further extends the benefits and ROI of Retail Digital Signage networks around the world.

According to the recent Frost & Sullivan report, World Digital Signage Markets 2007, "Digital signage provides a unique opportunity for brand building as well as a strategic channel to influence shopping behavior. Digital signage can create a stimulating environment where the customer's long and short-term behavior can be shaped, which ultimately results in sales lifts that can justify the initial implementation costs."

The report also says: "Scala, with its 35.4% global market share, is the only digital signage software company that Frost and Sullivan position with the highest ability to deliver multifactor solutions and the highest market penetration."

NRF is an opportunity to see the next generation of the most widely deployed digital signage software platform in the world, Scala InfoChannel. Scala professionals will be onsite demonstrating Scala InfoChannel at the expo.

"Scala is excited about this year's NRF Expo," commented Richard F. Trask, Director of Public Relations for Scala. "NRF affords Scala the opportunity to display our global commitment to the Retail industry."

About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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