Seattle Condo Sales are Boosted by Online Partnership

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Two of the most visited websites that feature new Seattle condos, UrbanCondominiums.com and NewCondosOnline.com, have formally partnered to further bridge the gap between builders and condo buyers.

The condo market has slowed a bit due to the nature of the national housing industry, a decrease in sales, and the high volume of inventory. Many markets are in a state of crisis while others are surviving the storm. Cities such as Seattle, Washington were never overrun with investors and speculators which helped keep values stable and absorption rates healthy. Seattle has continued to redevelop the downtown area with fantastic residential growth, more retail, office space and a sound infrastructure. Downtown Seattle is quickly becoming a true urban core.

The Internet has become the fastest, most cost effective method for real estate marketing and advertising for agents and home builders alike. Two of the most visited websites that feature new Seattle condos, UrbanCondominiums.com and NewCondosOnline.com, have formally partnered to further bridge the gap between builders and condo buyers. Approximately 80% of home buyers use the Internet to search for new homes and use online resources as a primary tool before ever contacting an agent. Internet-based marketing is one of the only mediums that offer detailed analytics so the advertiser knows exactly what they are getting for their money. One of the largest challenges is to track the results of online advertising for real estate all the way through to the close of a transaction.

New Condos Online and Urban Condominiums together have been able to overcome that challenge and are showing the Seattle condo market outstanding results. NewCondosOnline is the largest and most visited condo advertising website in the country that focuses on major metropolitan markets in the United States and Internationally. Urban Condominiums is the first business where interested parties can learn about all new condo development projects on a Regional Basis in the greater Seattle area from one source. UC provides direct access to the cities most comprehensive database of new condominiums-even before their public sales debut.

Together the companies have created the most effective online advertising tool for marketing Seattle condo developments to the public. Recent reporting showed that the partnership was responsible from 4% to over 28% (average of 8.68%) of the sales in Subscriber Developer's Properties. This is an overwhelming success especially when considering the cost of the advertising is only a few hundred dollars per month. Advertising a single project can be very expensive as typically the discounts for larger display ads, premium positions, and color premiums (which run $3,500 per ad regardless of size) cannot be afforded.
This is just one more testament to the importance of online advertising for real estate, especially during slower market conditions.

About New Condos Online and Urban Condominiums:
New Condos Online and Urban Condominiums provide a global market place for home buyers and investors to gather information about new Seattle condos. They provide pictures, detailed information, virtual tours and aerial imagery for the downtown and great Seattle condo markets. Learn more by visiting NewCondosOnline and Urban Condominiums.

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Brandon Fishman
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