Blue Ray Rolls Out Green Carpet with World's First Eco-Friendly Blu-ray Facility

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Blue Ray Technologies announces during CES the world's first 100 percent Eco-Friendly Blu-ray facility. Firm shows next-gen Blu-ray can be profitable with ecology-conscious, zero-footprint heating, cooling, energy and materials. Spokane, WA, plant in "recycled" historical building keeps both economy and environment green.

With Green the theme for the 2008 Consumer Electronics Show in Las Vegas, and Blu-ray the hot topic, Blue Ray Technologies has announced the first 100 percent eco-friendly Blu-ray plant in the world. It is designed as a showcase of how cutting edge technology can be profitable while working with earth instead of against it.

"As Blue Ray leads high-definition and consumers into the 21st Century in movies and games, we take seriously the challenge to make manufacturing as clean as the picture on our Blu-ray discs," says Blue Ray Technologies founder Erick Hansen.

For the next-gen company, it's more than just lip service to the Green movement, it's a philosophy built in to every phase of Blue Ray Technologies' operations. Starting with a recycled historical building for its Spokane, Washington, plant, BRT uses underground tanks to cool its production water, solar panels to provide electricity, redirected heat from manufacturing to office space, rainwater collectors, eco-conscious raw materials and packaging plus energy-saving devices everywhere from clean room lighting to the kitchens. Any carbon footprint left is more than zeroed-out by support for tree-planting and methane-recycling programs.

"At first, we were going to color all our Blu-ray discs green. But that would have meant extra dye," joked Hansen. "As it is, we are proud to be a leader in bringing zero environmental impact to the Blu-ray industry," said Hansen, who was also a pioneer in DVD manufacturing, making the first movies and games on DVDs more than a decade ago.

Hansen explained he uses a 10-step protocol to work with the earth with its renewable resources whenever possible, using Mother Nature's bounty of sun, water and natural products.

As his pricing is more than competitive than overseas plants, he notes his plant uses a home-grown workforce as well. "Our Spokane plant is bringing jobs back to the United States where we can make it a Greener world both for both the environment and the economy," he said. Further information can be found at http://www.blueraytechnologies.com.

And Green is the color of the season for the CES Winter meet. The trade show will make enough donations to tree-planting organizations and other green causes to offset its 20,000-ton carbon footprint, according to a statement from CES president Gary Shapiro.

Hansen recently led a call to Universal and Paramount Studios to stop making discs in the rival HD-DVD format to end the format war for the good of the film industry faced with a 4.5 percent drop in DVD sales. He noted those two studios, who only account for 25 percent of the movies, are keeping the format war alive to the detriment of both the industry and the consumer.

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Erick Hansen
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