The Ypulse College Mashup Conference Adds Speakers from Yahoo, Microsoft, Cartoon Network and quarterlife.com; College Week Live, Café Scribe and Imagine Marketing Agency Join as Sponsors

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Ypulse.com, the leading independent blog for teen media and marketing professionals, in partnership with conference producer Modern Media, today announced the addition of several new speakers including Melanie Hall, the COO of quarterlife.com, the new online and soon to be on-air series produced by TV veterans Marshall Herskovitz and Edward Zwick, Jessica Barron, the Director of Front Page Programming at Yahoo!, Tara Kriese from Microsoft's Windows Live Messenger, and Dennis Admovich, the SVP of marketing for Cartoon Network's Adult Swim programming block. The media outlet also announced that College Week Live, Café Scribe and IMA: Imagine Marketing Agency join sponsors Mr. Youth and Survey U as sponsors or exhibitors.

Ypulse.com, the leading independent blog for teen media and marketing professionals, in partnership with conference producer Modern Media, today announced the addition of several new speakers including Melanie Hall, the COO of quarterlife.com, the new online and soon to be on-air series produced by TV veterans Marshall Herskovitz and Edward Zwick, Jessica Barron, the Director of Front Page Programming at Yahoo!, Tara Kriese from Microsoft's Windows Live Messenger, and Dennis Admovich, the SVP of marketing for Cartoon Network's Adult Swim programming block. The media outlet also announced that College Week Live, Café Scribe and IMA: Imagine Marketing Agency join sponsors Mr. Youth and Survey U as sponsors or exhibitors.

"I'm thrilled to have Tara Kriese from Windows Live Messenger joining me as we present our case study at the College Mashup," said Matt Britton from Mr. Youth. "We are extremely excited to share key learning's and best practices from our grassroots work on college campuses on behalf of Windows Live Messenger in 2007."

Other new speakers include Jake Sasseville, host of "The Edge with Jake Sasseville," premiering on ABC affiliates February 14, Dan Shannon, director of youth outreach at PETA; Gaylene Nagel, director of lifestyle marketing at Electronic Arts; Samantha Henig, editorial director of college projects at Newsweek; Zachary Suchin, the CEO of College Tonight; Michael J. Bebel, the President and CEO of Ruckus Network; Rich Hull, the Chief Content Officer at Blowtorch Entertainment; and Jimmy Jellinek, Vice President, Entertainment at Heavy.com.

"This impressive line-up line up has made this a 'must attend' event for any brand, agency, college admissions officer or social marketer interested in reaching students," said Anastasia Goodstein, Ypulse's founder and editor. "Attendees will learn from today's top industry leaders how to leverage technology to successfully reach and communicate with the college market."

For any press inquiries including registration, interviews with Anastasia or any of our speakers, please contact Carolyn Carson, Carolyn@ypulse.com. Attendees can register for the Ypulse College Mashup event by visiting http://www.mashup.ypulse.com. For sponsorship information, please contact Phil Ardizzone.

About Ypulse
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein's first book about teens and technology, Totally Wired: What Teens And Tweens Are Really Doing Online, was published by St. Martin's Press in March of 2007.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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Carolyn Carson
Ypulse
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