Southern Waters Outfitters takes outdoor retail to the next level

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Southern Waters Outfitters, a regional outdoor and lifestyle apparel retailer has begun its planned expansion throughout the southeast United States.

Their moves after these will have to stay under wraps for now, they will release the locations of their next stores only after they have secured the real estate. One other new thing that they love to talk about is their recently launched e-commerce site, www.southern-waters.com

Southern Waters Outfitters, a regional outdoor and lifestyle apparel retailer has begun its planned expansion throughout the southeast United States.

After several years of honing their version of what an outdoor lifestyle shop can be, they plan to bring their concept to markets throughout the sun belt. A visit to one of their existing shops in Alabama and you'll see that this level of retail has not been seen in the outdoor industry. Southern Waters prides itself in carrying only the finest brands in the business, such as The North Face, Patagonia, Napapijri, Kavu, Mountain Hardwear, Luminox and many others. President and CEO Richard Haag describes the difference, "Most outdoor retail shops lean more toward the look of a hardware store. We offer our customers a more finished and exciting experience, not unlike what Anthropologie did for women's boutiques." Step inside their prototype store located at the Eastern Shore Centre in Spanish Fort, Al and you'll immediately see the difference that sets them apart. The look is "old warehouse" with exposed brick walls, stained concrete floors, mismatched antique tables, and very little in the way of "vendor

branded" fixtures, and of course their trademark antique 1963 Land Rover. Their latest store location is at "Grand Boulevard" in Sandestin, FL, which opened to rave reviews in December 2007. This store will be followed by another at "Pier Park" in Panama City Beach, Fl. slated to open in February 2008. Richard Haag explains, "We are planning on unveiling our new updated version of Southern Waters Outfitters at these two new locations, which will include lots of new goodies." Their moves after these will have to stay under wraps for now, they will release the locations of their next stores only after they have secured the real estate. One other new thing that they love to talk about is their recently launched e-commerce site, http://www.southern-waters.com "We have kept it kind of low key and under the radar while we've been tweaking it these last couple of months, but we plan on a grand opening and launch party this holiday season," says Haag. "The Sputnik Agency out of Victoria, Australia built it for us, and it is quite unique for our line of business. We wanted a site that would stand out from the rest and they delivered us just that. We are excited at the response and feedback thus far." To find out more about this exciting company go to http://www.southern-waters.com .

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Rick Haag

Desiree Oliver
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