Planet Tan’s Savvy and Successful Business Model Recently Featured in Two Leading Publications

Share Article

The swift success that has typified Texas tanning brand Planet Tan has resulted from a savvy business model and unorthodox advertising campaign, both of which were recently featured in the December issues of Â?Retail Ad WorldÂ? and Â?Island Sun TimesÂ?.

The unbeatable combination of an intelligent business model and witty advertisement campaign recently landed Texas tanning salon chain Planet Tan in the folds of leading magazines ‘Retail Ad World’ and “Island Sun Times’ December issues.

As founder of the Planet Tan brand, Tony Hartl’s fast-paced path to his tanning sensation is chronicled in Island Sun Times’ article, “Building the Brand”. Having successfully developed a solid business plan, Hartl tells the magazine how he opened his first three Planet Tan salons with the aim of building not just a business, but a brand. Today, 11 salons are up and running, with many more planned for the future.

“From day one, I wanted to create a business that doesn’t provide clients with a transaction, but instead provides them with a service while also offering them value,” Hartl told the magazine.

From Hartl’s bout as operator for another tanning chain to the unveiling of his first Planet Tan salons and beyond, the Island Sun Times article gives readers insight into what makes Hartl a business leader. Planet Tan’s customer-focused business practices and edgy advertising were also the focus of another feature article published last month.

Throughout the years, Planet Tan’s quirky, risqué and sometimes cheeky marketing campaigns have made waves in the Dallas-metro area and recently caught the eye of the foremost professional publication for covering the world of retail advertising, Retail Ad World.

From ultra sexy to hysterically funny, provocative Planet Tan advertisements are explored in-depth in the magazine’s feature article “Striking Gold”. In the article, Planet Tan Chief Creative Officer Tom DelMundo reveals that their ads are successful because they acknowledge and play up the social perception of what tanning means.

“It’s all about having fun with your vanity,” he is quoted as saying. “You’re not going to a tanning salon because you want vitamin D, you’re going because you want to look good.”

By delving into the branding strategy that has made Planet Tan a regional smash, Retail Ad World exposes the perfect blend of sexy and satire that has gotten people talking. “We want to show the breadth of people who tan -- regular people with unique interests and quirks,” DelMundo says in the article.

To read “Building the Brand” in full, please visit

Planet Tan recently was awarded the "Best Places To Work in Dallas-Ft. Worth 2007" for the second year in a row, as well as having been being selected as a top company in the "Dallas 100" by SMU's Cox School of Business.

For more information, please visit
Contact: Tom Petersen, Director Strategic Marketing

Telephone: 972-675-8981 ext 18


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tom Petersen
972-675-8981 +18
Email >
Visit website