New York, NY (PRWEB) January 14, 2008
January 14, 2008 -- VMS, the worldwide leader in integrated media intelligence solutions, was honored again this week by the editors of PRWeek Magazine -- the public relations industry leading publication -- with the selection of VMS as a "Company to Watch" in the PR industry.
(Peter Wengryn, VMS President and CEO was chosen last fall by PRWeek as one of the "Supporting Power Players" in the PR industry.)
The staff of PRWeek annually selects the agencies, individuals, and companies that will be making news in the coming year. VMS was among only five companies selected in the "Media and Services Category". None of VMS' key competitors was so recognized.
According to PRWeek, "VMS was known for years as simply the videotape company. VMS has been working hard to break out of that mold and offer more complete monitoring and measurement services to clients."
"...the company unveiled a real-time monitoring product that covers all 210 DMAs. Serving the ad and PR industries equally gives the company a unique perspective and could result in a major product launch in 2008."
"I'm excited that VMS has been recognized by PRWeek in this way," Wengryn noted. "It's rewarding to see VMS, and some of our key accomplishments, highlighted. It's obvious that the market is now recognizing that VMS has transitioned the company to be a complete solutions provider to our clients."
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media -- broadcast, radio, print, Internet and outdoor.
VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.
VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™ -- by far the most of any provider -- through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts nationwide -- again the industry's broadest coverage.
VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSite 4 platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit http://www.vmsinfo.com.