Nikon Selects Kinaxis RapidResponse to Maximize Market Responsiveness and Operations Performance

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Response Management Solution to Support Collaborative Fulfillment Operations

The digital camera business is as competitive as it gets

Kinaxis™ Inc., the global leader in Response Management solutions providing visibility and coordinated response to change for manufacturing and fulfillment organizations, today announced that Nikon has chosen to deploy Kinaxis RapidResponse™ within the Fulfillment operations of its Imaging Products business, to maximize sales opportunities and reduce inventory risks.

2007 marked the 90th anniversary of Nikon's founding as an optical technology company. Today, Nikon's Imaging Products business - the largest of its three business groups - consists largely of digital cameras, film cameras, lenses, photographic accessories and software.

Living in an increasingly digital era, consumers are always looking for new products that capitalize on digital technology. As such, Nikon's Imaging Products group constantly updates its digital cameras with new features through rapid development based on customer feedback. This produces a dynamic, consumer-driven supply chain picture that requires responsiveness to volatile demand changes.

RapidResponse will integrate with Nikon's existing transaction system to facilitate effective impact analysis of supply, demand and product changes. With RapidResponse, users throughout Nikon's fulfillment organization will be able to access accurate and up-to-date finished goods supply information in an easy-to-use spreadsheet interface embedded with powerful analytics and automatically populated with live data feeds from their transaction system. Fulfillment participants will be able to model data in real-time to instantly simulate and share countless "what-if" supply and demand scenarios, facilitating the necessary tradeoffs to profitably respond to demand changes.

Nikon will use RapidResponse to improve overall performance across its global fulfillment network with a specific focus on facilitating better visibility and people-centered collaboration. Empowered with visibility and collaborative, real-time data analysis, front-line staff will be able to work together to best align available supply to current demand. Challenged by constant product changes and new product introductions, RapidResponse will help Nikon manage high-value parts and reduce overall excess & obsolete inventory levels while also ensuring no stock-outs at the retail level.    

"The digital camera business is as competitive as it gets," says Randy Littleson, vice president of marketing at Kinaxis. "The ability to consistently meet consumer demand with the right product at the right time in the right place is paramount to maintaining market leadership. In an environment where you can't plan your customers, Nikon recognizes the key to success is a responsive organization that empowers front-line staff with the tools and technology to manage at the moment."

About Kinaxis
Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply chains and fulfillment networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line manufacturing and fulfillment teams to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon and Toshiba use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at or the company's blog at

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