Houston, TX (PRWEB) January 11, 2008
After the successful launch of the first CPAPtalk Product Challenge, CPAPtalk announces that enrollment for the second Product Challenge has begun.
The second Challenge will pit the brand new PMI ProBasics Zzz-Mask full face mask against the Respironics ComfortFull 2 full face mask. Volunteers will be accepted starting today. Once the enrollment period is complete 50 participants will be chosen to trial the Zzz-Mask full face mask. After a two-week trial period volunteers will be required to fill out a detailed survey to determine who will be declared the CPAPtalk Product Challenge winner.
The first Product Challenge, between the RespCare Bravo and the ResMed Swift II masks, was a great success with the Swift II winning by a vote of 40 to 10. Over four-hundred Swift II users signed up to volunteer in this ground-breaking opportunity helping to promote healthy competition and provide an incentive for increased product quality for the customer. The completion of the first Challenge also gave great information and resources to manufacturers, durable medical equipment providers and doctors about nasal pillow systems and consumer preferences.
Manufacturers benefit from the Product Challenge by using it to objectively prove the superiority of their product to its competitors. This tool can be used by manufacturers looking to draw extra attention to the launch of a new product, build their brand image or expand their presence in a new niche. A manufacturer's success in the Product Challenge will provide compelling marketing material for a representative to extol the virtues of their product to diagnostic facilities and physicians.
Durable medical equipment providers benefit from free and objective measurements of product quality by patients. These tests can be used in place of or as a supplement to costly in house testing of product quality. In addition, providers have the ability to use the results as part of their own marketing collateral, promoting the best product choice for patients.
Physicians benefit by knowing which products will best serve their patients needs and comfort. A patient recently diagnosed with Sleep Apnea trusts their physician to recommend products and serve as a specialist that will help them combat the problem. With such a wide variety of products available it is extremely difficult to know which ones work the best for patients. The CPAPtalk Product Challenge delivers results that patients and physicians alike can use to best gauge what masks, machines and accessories will help give a Sleep Apnea patient the best night's sleep possible.
Sleep Review Magazine will carry the first of many special feature advertisements of Product Challenge winners throughout the year starting in their January/February issue. Results are also published on CPAPtalk.com, a public forum with over 220,000 posts and over 30 million page views. To see the results from the previous Product Challenge or to enroll in the current Challenge please visit http://www.cpaptalk.com/productchallenge Results will also be reported to industry publications and winners of Product Challenges will be identified on CPAP.com, the web's most popular CPAP retailer.