Columbus, OH (PRWEB) January 13, 2008
Figuring out what to cook for dinner tonight just got a whole lot easier thanks to intelligent scales located in the fresh food departments of the supermarket. METTLER TOLEDO, in conjunction with ShoptoCook, has developed an integrated solution that helps shoppers conveniently get meal ideas. The METTLER TOLEDO Meal Planner solution is the next step in a growing suite of value-added, scale-based solutions that run seamlessly on the METTLER TOLEDO open scale platform.
Meal Planner, by METTLER TOLEDO, is a scale-based turn-key recipe solution. It offers instant access to thousands of professional meal solutions for nearly every cut of meat, seafood and produce item offered on a grocer's food shelves. Each professionally-written and tested recipe contains a mouth-watering color photo, "serve-with" suggestions, ingredient lists, and preparation instructions. The scale automatically suggests several recipes based on the product selected by the shopper and provides a free printout. For shoppers the benefits are clear, but food retailers also appreciate the opportunity to develop a closer relationship with their shopper. "It gives the retailer a chance to create a dialog with their shopper," said Riccardo Ruotolo, product manager at Mettler Toledo. "In addition, Meal Planner drives shoppers back to the center store for sales of related recipe ingredients."
Industry studies show that 46% of American shoppers say their biggest meal drama is figuring out what to cook1, and 58% shop without a list2. Gone are the days of looking through stacks of index cards. The METTLER TOLEDO Meal Planner is there to help customers with easy-to-access meal planning help and to answer the age old "what's for dinner" question in a quick, simple, and effective manner.
"We are excited to launch the METTLER TOLEDO Meal Planner because of its outstanding benefits to our retail customers," said Brian Hipsher, Retail Business Leader for the Americas. "Meal Planner will grow shopper loyalty by empowering service counter staff to deliver first-rate customer service, and will deliver a boost in Fresh department and center store sales."
To deliver the METTLER TOLEDO Meal Planner solution, METTLER TOLEDO joined up with ShoptoCook, the leading developer of interactive digital customer service solutions for supermarkets. ShoptoCook already has extensive success in this area, delivering recipes to customers on kiosks and, as such, was the natural choice to provide content for the METTLER TOLEDO Meal Planner.
The METTLER TOLEDO Meal Planner joins a growing suite of scale-based solutions, which includes fresh item management, alerts, plan-o-grams, e-mail, company intranet access, and training videos, all of which are available via METTLER TOLEDO scales. The METTLER TOLEDO Meal Planner is being shown at the 2008 NRF Show in New York City on January 14th and 15th.
METTLER TOLEDO is a leading global supplier of precision instruments and is the world's largest manufacturer and marketer of weighing instruments for use in laboratory, industrial, and food retailing applications. METTLER TOLEDO provides fresh solutions for retail that help customers sell more product and optimize their operational performance in the fresh departments of the store. For more information visit http://www.mt.com/retail.
ShoptoCook, Inc is a leading developer of Interactive Digital Customer Service Solutions for supermarkets. STC's Answers™ software include Item Locator, Price Check, Meal Planning, Wine Pairing, and Health & Wellness modules, delivered via an intuitive, user friendly interface giving customers answers while they shop. ShoptoCook's solutions provide shoppers with the answers to their most common questions in-store: Where is it? How do I use it? And how much is it? Solutions support store associates with consistent, accurate, product information available all hours of operation, realizing labor savings and capturing missed sales opportunities. For more information visit http://www.shoptocook.com.
1 USA Weekend/allrecipes.com, 2005; 2 Supermarket Guru, 2005