SEMELI Announces National Distribution Throughout Cities in the United States, with a Presence in Los Angles, New York, Chicago, Washington DC, Miami, Denver and Beyond!

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Homer Calls it "Liquid Gold", we call it "Semeli": A skin care line that has been created based on the wisdom of the ancient Greeks. Earth, Source of Life ~ Semeli, Source of Beauty; A New Meaning of Anti-Aging Products From the Land of the Ancient Greek Gods and Goddesses. Semeli Natural Products are formulated with Organic Greek Olive Oil in combination with key natural botanicals. Semeli's skin and hair care lines are created for both genders, to offer deep hydration and unique rejuvenation for the face, body and hair. These unique, efficacious, natural skin and hair care products aim to support a healthy, firm and youthful look while promoting beauty in a natural way. All products are dermatologically tested and are FREE of paraben preservatives, petroleum derivatives and animal by-products. Its uniqueness and high performance has gained national recognition. Semeli is made for every lifestyle resulting in a timeless treasure that never goes out of fashion.

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Eurocosmetica NA, LLC, announces expansion throughout cities in the United States of it's SEMELI product line with a current focus in the entertainment capital: Los Angeles, CA.

Celebrities desire to look their best whether on or off the screen. What better way than to use Semeli's skin care line which is designed to meet the needs of leading edge consumers who seek products based on natural and organic ingredients, providing efficacious results. Our priority is to create a product for every lifestyle resulting in a timeless treasure that never goes out of fashion.

"Being a cancer survivor and health care advocate I especially like the purity of the product and I love its clean smell and especially the results."
Fran Drescher - Founder and Visionary of the Cancer Schmancer Movement

These natural products are formulated with highly beneficial antioxidants and enriched organic first-pressed Greek olive oil. Consumers today have become increasingly aware of the harsh ingredients that exist (both for the environment and themselves) and are found in everything from foods to hair care. Semeli provides an alternative by offering luxurious, efficacious skin care created from nature's bounty, in harmony with the earth and beneficial to the skin.

All Semeli products are created and produced in Greece from the finest ingredients, in partnership with chemists and dermatologists who test and ensure consistent purity and excellence in each product.

"Using Semeli gives you a sense of confidence and joy brought by the certainty you will look and feel your best everyday, effortlessly" states Karen DeLuca, Co-Owner of Eurocosmetica NA. "Semeli is ageless and timeless, giving you the possibilities of both." adds Kim Vernis, Co-Owner, Eurocosmetica NA.

WHAT'S NEW?

Semeli Natural Products has just added a new forum to their website, offering expert beauty advice by a professional Esthetician. The new feature "Ask Gayle" helps answer your beauty & skin care questions and helps with finding the best Semeli products for your specific skin type or concern. Semeli is here for you!

NEW PRODUCT: Introducing the newfound secret for Sun Gods and Goddesses!
Semeli Sun Care is one of the few products today that offers 100% natural filters for broad-spectrum protection against UVA and UVB rays with SPF 15 & 25. Specially developed formula that is enriched with plant ingredients organically cultivated for higher hydration, restoration and protection against harmful sunrays.

Among the many remarkable and active ingredients in Semeli Sun Care, Organic Mastic Oil is one of the most unique. The aromatic, ivory colored resin, known as mastic (or mastix), is harvested as a spice, only on the Greek island of Chios in the Aegean Sea. It is known to have many medicinal properties.

Other key active ingredients are: Zinc Oxide (natural origin), Titanium Dioxide (natural origin), Organic Olive oil, Organic Bees Wax, Vitamin E, Panthenol, Organic Aloe Vera, Organic Calendula Extract, Shea Butter, Organic Chamomile Extract, Organic Green Tea, Organic Mastic Oil
Semeli Sun Care is FREE of colors and fragrances and can be used by all skin types, even sensitive skin. Use Semeli as part of your daily sun care routine. Semeli Sun Care is meant for active use. For best results, cleanse after sport or activity.

IN THE NEWS:

WOMENS WEAR DAILY highlights Semeli products in their article Extracts Expands Space, Lures Exhibitors covering the Extracts, part of the New York International Gift Fair.

Two of Semeli's products have been named as finalists in Ex•Tracts Summer 2007 Best New Products Awards. Semeli Anti-Aging Nourishing Night Cream named as a finalist in the Bath & Body category. And Semeli natural Sun care SPF 25 named as finalist in the Natural/Organic category.

As seen in Natural Health Magazine: Semeli Natural Products Shampoo for Dry & Normal Hair -- Rice proteins repair hair strands and organic olive oil hydrates in Semeli Shampoo for Dry & Normal Hair ($24; http://www.semeli.net).

SEMELI is ...
Dermatologically tested
Created from carefully selected first pressed organic Greek olive oil
Free of animal products, petroleum derivatives, and paraben preservatives
Available at http://www.Semeli.net
Launched simultaneously in Greece & North America in July of 2006.
Price range: $24 -- $59

For press and media inquires contact:
Pamela Spyrs (InSpyrs)
Tel: 562.216.0095
Email: inspyrs @ yahoo.com

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Pamela Spyrs
Inspyrs
562-216-0095
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Karen Deluca
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