Hilton Hotels In Tulsa Is IDS Menus' First Hotel Digital Menu Board Installation

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IDS Menus™, a division of International Display Systems, Inc., announced its first hotel installation of the S-series hybrid digital menu board system.

Scala, Inc., the leading provider of end-to-end digital signage software, today announced that Scala Certified Partner, IDS Menus™, a division of International Display Systems, Inc., announced its first hotel installation of the S-series hybrid digital menu board system. The coffee shop, within The Hilton Tulsa Southern Hills Hotel located in Tulsa, Oklahoma, is where the hybrid system was installed. Within the hybrid system is a 27-inch surround panel displaying targeted, multimedia content. The content can be modified by Hilton employees and measured to determine its effectiveness.

The Hilton also purchased one 37-inch LCD display for the lobby of the hotel. Visible to all visitors who enter the lobby, the display will announce conferences and direct visitors to hotel lounges, actively enticing them to drink and dine through the use of high-end food photography.

Lacey Lamm, General Manager, explains why The Hilton Tulsa Southern Hills chose IDS Menus and how IDS' customized solution has helped attract more customers. "We chose IDS Menus as a vendor to produce our digital menu boards because the work of their design team was above and beyond what their competitors offered. The design team also took the extra initiative to review the goals and objectives for the digital menu board system with me, which translated into designing content that was the most effective. The Hilton Tulsa Southern Hills also received superior customer service that ensured our digital menu board solution was produced on schedule and IDS quickly solved any issues that we had. Since the installation of the IDS' digital menu board system, we have seen an increase in the amount of visitors to the lounge and an increase in purchases at the coffee bar. The purchase of the digital menu boards was well worth the initial investment and the Hilton Tulsa Southern Hills looks forward to doing business with IDS in the future."

Algiere Construction Services, located in Plano, Texas, was the general contractor for the Hilton installation. Founded in 2002, Algiere Construction Services, Inc. is a general contracting company
that also provides design and purchasing services. Algiere's clients include real estate developers in addition to hotel chains.

Bryan Lesseraux, Vice President of Marketing at IDS Menus, explains the significance of the first hotel digital menu board system installation and summarizes the strong relationship with the Hilton. Bryan states, "IDS Menus was the perfect choice for this installation. The Tulsa Hilton needed great-looking food photography, an events menu, and a best-in-class tool for content management. We also assumed that, in the future, the system might have to scale to accommodate additional screens - this is where our Scala-based digital signage really sets itself apart! Overall, this is a great example of how well suited IDS Menus is to providing the Hospitality industry with networked digital signage. We're confident that this installation will be extremely successful for both the Hilton and IDS in the years to come."

IDS Menus is a certified partner of Scala, Inc. Founded in 1987, Scala provides the InfoChannel broadcast suite of software to IDS' digital products, allowing foodservice establishments to modify content on their digital menu boards.

"Congratulations to IDS menus for their creativity and dedication in providing the Hilton Hotel in Tulsa a professional digital signage network that has a positive effect on their business," says Richard F Trask, Director of Public Relations for Scala, Inc. "IDS menus exemplifies the quality of certified partners that comprise the Scala Partner Network around the globe."

About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS' mission is "to produce the highest quality marketing displays for the world's food service industry." Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit http://www.idsmenus.com.

About Scala, Inc.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

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