Aprimo Announces Appointment of General Counsel, Corporate Development Officer

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George Lawrence named Aprimo's Executive Vice President-Corporate Development, General Counsel and Corporate Secretary

It is exciting to join this dynamic company in a developing and growing market

Aprimo, Incorporated, a global provider of software for Enterprise Marketing Management (EMM), today announced George J. Lawrence as the company's new Executive Vice President-Corporate Development, General Counsel and Corporate Secretary. In his role, Lawrence will be responsible for overseeing all legal matters, leading corporate development activities, including acquisitions, joint ventures and partnerships and supporting the board in implementing best practices in corporate governance.

"We are very pleased to welcome such a seasoned executive to our senior leadership team," said CEO and Aprimo Founder, Bill Godfrey. "George has a broad range of legal and commercial experience that includes M&A, intellectual property, securities and international transactions and we look forward to leveraging his expertise in the execution of our growth strategy."

Lawrence comes to Aprimo after serving as EVP, General Counsel and Corporate Secretary of ADESA, Inc., a provider of automotive auctions listed on the NYSE prior to being acquired by a private equity group in 2007. Previously, Lawrence was the Vice President and General Counsel-Americas for Thomson, a leading consumer electronics and digital media technology company, where he was responsible for legal affairs. He has held senior legal positions at OHM Corporation, United Dominion Industries, Stone & Webster and Omni Hotels Corporation. Lawrence earned a bachelor's degree in economics from the University of Notre Dame and his juris doctor from the George Washington University Law Center.

"It is exciting to join this dynamic company in a developing and growing market," said Lawrence. I am very impressed with the knowledge and commitment of everyone who is part of the Aprimo team."

About Aprimo
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo's integrated suite of applications, Aprimo Enterprise, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies) and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo's innovative service oriented architecture (SOA), which eliminates marketing as an island of information within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology and telecommunications industries. For more information call + 1.317.803.4300 or visit http://www.aprimo.com.

For more information, contact:
Laura Hupp, (501) 247-2335
Laura.Hupp(at)aprimo.com

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Laura Hupp
Aprimo
501-247-2335
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