Dianna Huff Wins Third Gold MarCom Creative Award

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Huff received her third Gold MarCom Creative Award for the Web copy she wrote for Dr. Helaine Smith, a Boston cosmetic dentist. The optimized Website has helped Dr. Smith attract prospective patients as they research cosmetic dentistry options online.

Dianna Huff

Dr. Smith's original site wasn't bad, but it did need a makeover. She now regularly receives emails and calls from prospective patients who find her online -- and who book consults with her. In fact, in 2007 she received 65 percent of her cosmetic dentistry cases from people finding her online -- triple the number of referrals.

Dianna Huff, Principal of DH Communications, Inc. (http://www.dhcommunications.com) has been awarded her third "Gold Award" from the MarCom Creative Awards in the category of Writing/Web copy. Huff's winning entry was selected from among 5,000 entries from throughout the U.S. and internationally.

Huff received the award for the copy she wrote for her client's Website, Dr. Helaine Smith, a Boston cosmetic dentist. The optimized Website has helped Dr. Smith attract prospective patients as they research cosmetic dentistry options online by providing them with a wealth of accessible information as they consider their cosmetic dentistry needs and options.

"Dr. Smith and I are thrilled with the response to her new Website," says Huff. "Dr. Smith's original site wasn't bad, but it did need a makeover. She now regularly receives emails and calls from prospective patients who find her online -- and who book consults with her. In fact, in 2007 she received 65 percent of her cosmetic dentistry cases from people finding her online -- triple the number of referrals."

Working with Sonora DesignWorks (http://www.sonoradesignworks.com), an Amesbury, MA firm specializing in Website design and makeovers, DH Communications managed the project start to finish while also adding updated content, new "Before and After" patient cases and photos, and a Press Room. DH Communications also ensured the site was completely optimized.

The MarCom Creative Awards is an international creative competition that recognizes outstanding achievement by marketing and communications practitioners, and is perhaps the largest competition of its kind in the world. Entrants range from individual communicators to media conglomerates and Fortune 500 companies. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Entries receive the prestigious Platinum Award, a Gold Award, or an Honorable Mention. The Gold Award is presented to those entries judged to exceed the high standards of the industry. Approximately 18 percent of the entries received the Gold Award.

DH Communications, Inc. specializes in B2B marketing communications consulting, copywriting, and search engine optimization. Dianna Huff, the firm's principal, has won five other awards for her work, including two Gold MarCom Creative Awards and three Silver Quill Awards from the International Association of Business Communicators. Marketers can receive her free Web Marketing Toolkit at http://www.dhcommunications.com/free/index.htm.

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