Digitaria Appoints Warren Raisch as Chief Customer Officer

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Seasoned executive brings experience from WebSideStory, Interwoven and Digitas; ensures Digitaria solutions are bound by metrics.

Digitaria (http://www.digitaria.com), a full-service digital marketing and technology firm, today announced the appointment of industry veteran, Warren Raisch, as Chief Customer Officer. Raisch will be responsible for Digitaria's customer relationships, business analytics and ensuring that all Digitaria solutions are measured and bound by metrics, delivering customers the greatest possible returns.

"As marketers are continuously asked to quantify results, analytics isn't an add-on anymore; it becomes a way of doing business," said Raisch. "Digitaria is the first interactive agency to have in-house consulting practices for Omniture and Visual Sciences. As chief customer officer, I'm excited to apply my experience in business performance and interactive marketing, to ensure successful, measurable, online marketing programs for all Digitaria clients."

Raisch joins Digitaria with more than 20 years of leadership experience building global brands and guiding top-tier companies. An accomplished corporate strategist and marketer, his vision and expertise in business performance have driven notable enterprise growth in high technology, interactive agency and consulting organizations worldwide.

Most recently, Raisch was senior vice president of Business Development at Snap Technologies, Inc. Just prior, Raisch was senior vice president, Worldwide Professional Services, at WebSideStory (now Visual Sciences), where he was responsible for leading the company through a major brand revitalization. While serving as senior vice president at Digitas, Raisch created digital marketing programs for clients including Microsoft, Williams-Sonoma, General Motors, AT&T and American Express. Raisch has also held senior management roles at Interwoven, where he created indirect sales channels and partnerships that drove 75 percent of the company revenue. While at Apple Computer, Raisch built international sales, marketing and support organizations that drove $3.5 billion in annual revenues and set up operations in more than 190 countries. Raisch has also worked for other market leaders including MarchFIRST, WorldCast Networks, Gateway and 3Com.

Raisch is a frequent speaker at major industry events and is the author of McGraw-Hill Publishing's "The eMarketplace: Strategies for Success in B2B Commerce."

"Warren's exceptional track record of business improvement is based on his passion for people and his philosophy of total enterprise engagement in change," said Digitaria CEO, Daniel Khabie. "With his diverse background in interactive marketing, analytics and consulting, we welcome Warren as he extends his experience to our clients in our newly created position of Chief Customer Officer."

About Digitaria
Digitaria is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., VIZIO, Inc., Warner Bros. Worldwide Television Marketing and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.


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