Optelec US Introduces The Next Evolution In PowerMag Series

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Optelec US, Inc. launches the next generation in their LED illuminated magnifier series, the PowerMag+. On December 18, 2007, Chief Executive Officer of Optelec US, Takashi Yamashita, and Managing Partner of Schweizer, Alfred Schuettinger, signed an agreement to exclusively co-develop the next generation of the PowerMag.

Optelec US, Inc. launches the next generation in their LED illuminated magnifier series, the PowerMag+. On December 18, 2007, Chief Executive Officer of Optelec US, Takashi Yamashita, and Managing Partner of Schweizer, Alfred Schuettinger, signed an agreement to exclusively co-develop the next generation of the PowerMag. The new PowerMag+ combines the easy-to-use design of the PowerMag with superior production technology and optics of the Schweizer brand, making magnification reading simple and effective.

There are ten powers and five different illumination colors including the latest SMD LED technology for a remarkably bright and even light distribution. Additional key features include stronger materials enhancing durability, and the high quality German optics. These key features combined with the same low affordable pricing results in offering the best value magnifier available in the marketplace today.

Dr. Lynne Noon, President of LowVision.com comments, "The new PowerMag+ line offers advanced production with high quality optics and materials, giving all customers true freedom and comfort to engage in multiple daily activities with quality magnifiers." Takashi Yamashita, Chief Executive Officer of Optelec US, adds, "We are excited and proud to feature the PowerMag+ as a premier product line in our multitude of options that serve our professionals through ShopLowVision.com."

"We are very excited about the PowerMag+. This series has proven Schweizer's ability to utilize state of the art products in Germany, all while in full compliance with some of the strictest regulations concerning environmental protection and product safety standards," says Uwe Hanschmann, Managing Director of Schweizer export organization ImproVision.

"The PowerMag+ line is the first product line of the Optelec US and Schweizer joint venture," Alfred Schuettinger, the Managing Partner of Schweizer, adds, "This partnership is the first step in moving the market forward, creating better product solutions that most benefit our customers while meeting their every day low vision needs. We are excited to offer this line in partnership with Optelec US."

The PowerMag+ Series is available through http://www.ShopLowVision.com.

ABOUT OPTELEC US
"Improving the quality of life of visually impaired and dyslexic people, reaching out with simple and effective solutions," Optelec was founded in 1985 and is recognized as the worldwide market leaders in providing innovative solutions for the blind, visually impaired and learning disabled. The company's flagship ClearView+ line has led the industry in high quality, innovative products that effectively improve the daily lives of the visually impaired. In January 2007, Tieman U.S., Holding Company to Optelec U.S. spun off ShopLowVision.com (http://www.ShopLowVision.com) and LowVision.com (http://www.LowVision.com) as a sister companies, providing the one-stop-shop for optical, non-optical and daily living aids products solutions and education for eye care professionals and consumers. Visit us at http://www.optelec.com.

ABOUT SCHWEIZER
The family company Schweizer was founded already in the year 1840 and developed from a glass grinding company into a manufacturer of optical products. As an international brand combining experience, competence and innovation, Schweizer is an established specialist for magnifiers. Amongst many other innovations Schweizer invented the world's first LED illuminated magnifier series ÖKOLUX as well as the KRYPTOLUX series illuminated by a krypton gas filled bulb. At home or on the move. For hobby, business and leisure. Magnifiers and visual aids from SCHWEIZER for manifold applications provide more quality of life. The global export activities of Schweizer in almost 40 countries are serviced by their sister company ImproVision. For more information log on to http://www.schweizer-optik.de or http://www.improvision-lvs.com.

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Dionne Petitpas
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